Backed by the best

How we got here

2010s
The age of enablement
and intelligence
Enablement tools promised the right content at the right time.
They shortened ramp times, then grew bloated.
Next came revenue intelligence, with Gong, Clari and Chorus giving visibility but no cohesion.
Sales gained insights but still lacked connection.
2021
trumpet is founded
Built by former sellers and operators, trumpet set out to connect what had become fragmented.
We learned three truths: enablement needs execution, intelligence needs action, and AI should empower humans, not replace them.
2023
Intelligent Revenue Collaboration is born
The next evolution was not another tool but a movement, Intelligent Revenue Collaboration.
It unites enablement, collaboration and intelligence into one connected workflow that turns content into context and context into coordinated action.
1980s–1990s
The first sales systems
Sales started with process and memory before ACT! and Siebel Systems digitised the Rolodex.
CRMs gave leaders visibility but added admin for reps.
Sales became trackable, but not yet intelligent.
2000s
The SaaS boom
Salesforce redefined CRM as a service.
Data became scalable and forecasting precise, but sellers lost time to data entry.
Enablement emerged to guide how teams sold, not just what they tracked.
Data was everywhere, but context was missing.
2010s
The age of enablement and intelligence
Enablement tools promised the right content at the right time.
They shortened ramp times, then grew bloated.
Next came revenue intelligence, with Gong, Clari and Chorus giving visibility but no cohesion.
Sales gained insights but still lacked connection.
2021
trumpet is founded
Built by former sellers and operators, trumpet set out to connect what had become fragmented.
We learned three truths: enablement needs execution, intelligence needs action, and AI should empower humans, not replace them.
2023
Intelligent Revenue Collaboration is born
The next evolution was not another tool but a movement, Intelligent Revenue Collaboration.
It unites enablement, collaboration and intelligence into one connected workflow that turns content into context and context into coordinated action.
2026
trumpet becomes the intelligent GTM layer
trumpet evolved into the connective layer for the entire revenue stack.
Smart enablement, unified collaboration and actionable intelligence now flow in one place, helping teams sell faster, align better and close stronger.
1980s–1990s
The first sales systems
Sales started with process and memory before ACT! and Siebel Systems digitised the Rolodex.
CRMs gave leaders visibility but added admin for reps.
Sales became trackable, but not yet intelligent.
2000s
The SaaS boom
Salesforce redefined CRM as a service.
Data became scalable and forecasting precise, but sellers lost time to data entry.
Enablement emerged to guide how teams sold, not just what they tracked.
Data was everywhere, but context was missing.
2010s
The age of enablement and intelligence
Enablement tools promised the right content at the right time.
They shortened ramp times, then grew bloated.
Next came revenue intelligence, with Gong, Clari and Chorus giving visibility but no cohesion.
Sales gained insights but still lacked connection.
2021
trumpet is founded
Built by former sellers and operators, trumpet set out to connect what had become fragmented.
We learned three truths: enablement needs execution, intelligence needs action, and AI should empower humans, not replace them.
2023
Intelligent Revenue Collaboration is born
The next evolution was not another tool but a movement, Intelligent Revenue Collaboration.
It unites enablement, collaboration and intelligence into one connected workflow that turns content into context and context into coordinated action.
2026
trumpet becomes the intelligent GTM layer
trumpet evolved into the connective layer for the entire revenue stack.
Smart enablement, unified collaboration and actionable intelligence now flow in one place, helping teams sell faster, align better and close stronger.

How we got here

1980s–1990s
The first sales systems
Sales started with process and memory before ACT! and Siebel Systems digitised the Rolodex.
CRMs gave leaders visibility but added admin for reps.
Sales became trackable, but not yet intelligent.
2000s
The SaaS boom
Salesforce redefined CRM as a service.
Data became scalable and forecasting precise, but sellers lost time to data entry.
Enablement emerged to guide how teams sold, not just what they tracked.
Data was everywhere, but context was missing.
2010s
The age of enablement and intelligence
Enablement tools promised the right content at the right time.
They shortened ramp times, then grew bloated.
Next came revenue intelligence, with Gong, Clari and Chorus giving visibility but no cohesion.
Sales gained insights but still lacked connection.
2021
trumpet is founded
Built by former sellers and operators, trumpet set out to connect what had become fragmented.
We learned three truths: enablement needs execution, intelligence needs action, and AI should empower humans, not replace them.
2023
Intelligent Revenue Collaboration is born
The next evolution was not another tool but a movement, Intelligent Revenue Collaboration.
It unites enablement, collaboration and intelligence into one connected workflow that turns content into context and context into coordinated action.
2026
trumpet becomes the intelligent GTM layer
trumpet evolved into the connective layer for the entire revenue stack.
Smart enablement, unified collaboration and actionable intelligence now flow in one place, helping teams sell faster, align better and close stronger.

Our values

We always trust, respect and care for one another

We support each other selflessly and celebrate diversity in every form. There’s no room for egos or politics — just collaboration, inclusion and shared success.

We strive for excellence and play to win

We’re here to win, not just to take part.
Excellence is our standard across every team — from product to sales to operations. We go the extra mile, act decisively and put in the work it takes to lead a category.

We’re ambitious and restless in the pursuit of growth

We never settle for average.
We’re hungry to learn, open to change and energised by pushing ourselves to reach new levels. Mistakes are part of progress — growth happens through constant learning and iteration.

We’re brave and brilliantly bold

We move fast, think big and embrace change.
Innovation is our comfort zone. We believe in building, testing and improving constantly — getting real feedback and learning in real time.

We’re the definition of customer-centric

We build trumpet with our customers, not for them.
We listen, collaborate and obsess over delivering value that helps them win. Every product decision starts and ends with the customer experience.

+ 34

 We’re always on the lookout for creative, curious, and collaborative people. Check out our current roles and see where you fit in.

Explore open roles

Trending on the blog

How Personio increased win rates by 23% with trumpet
Charlotte Platts
•
July 30, 2026

How Personio increased win rates by 23% with trumpet

How Personio deployed trumpet as their GTM backbone across sales, CS, and account management, driving a 23% higher close rate, 57% higher deal value, and 40% Pod adoption across all opportunities.

Customer Spotlight
Do B2B Buyers Actually Want to Buy Through Digital Sales Rooms?
Amy Davis
•
July 28, 2026

Do B2B Buyers Actually Want to Buy Through Digital Sales Rooms?

B2B buyers are likely to use Digital Sales Rooms when they make the purchase easier. The elements buyers value most are one current destination, easy internal sharing, content relevant to each stakeholder, asynchronous access, and shared visibility into what needs to happen next. When Digital Sales Rooms add friction through poor personalisation, generic content, difficult access, or intrusive engagement follow-up, buyers disengage. Trumpet supports a buyer-first approach through personalised Pods, stakeholder-specific content, Mutual Action Plans, easy sharing, and continuity from evaluation through onboarding and customer success.

Sales
Does Buyer Enablement and Digital Sales Rooms Work?
Amy Davis
•
July 28, 2026

Does Buyer Enablement and Digital Sales Rooms Work?

Buyer enablement and Digital Sales Rooms can improve B2B sales outcomes when used consistently across the deal lifecycle. Buyer enablement is the strategy of making it easier for buying committees to evaluate and decide. A Digital Sales Room is the shared workspace where that strategy operates in live deals. The evidence from trumpet customers and platform data points to improvements in follow-up quality, stakeholder visibility, deal clarity, win rates, and onboarding continuity, with results depending on seller adoption, content quality, deal fit, and how early the workspace is introduced. The technology creates commercial value when it changes the buying experience, not simply when it exists.

Sales