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Accurate pipeline forecasting with live intent data
Assign buyers to tasks and track engagement by aligning them with due dates.
Track real-time MAP views, interactions, and completed steps.
Leverage Mutual Success Plans to validate buyer intent early on.
Use this data to understand when deals are likely to close.
Reduce unnecessary admin work
Avoid back-and-forth follow-ups on forgotten deliverables.
Save time and stay focused by eliminating unnecessary activities.
Use MAPs for real-time updates instead of searching through CRM notes for next steps.
A modern way to involve buyers by assigning and tracking tasks in a single collaborative space.

Mutual Action Plan features
Centralised
digital space
Stand out from the competition by consolidating the entire sales process inside one organised, customisable, and trackable workspace.
Live & async
collaboration
Collaborate with your buyers in a digital sales room instead of dreary email threads. Comments, voice notes, video notes, micro-demos or video calls - All in on one link.
Revenue
intelligence
Stay on top of real engagement from buyers and easily spot the deals that are sizzling hot or not quite there with our deep revenue intelligence.
Stakeholder
management
Start multithreading like a pro and unearth hidden stakeholders and make sure you’re sharing just the right content with just the right folks at just the right moment.
Customer
onboarding
Create one centralised onboarding process with mutual action plans, shared documents, educational content, micro-demos and a full collaboration suite.
Set due dates
Set an end date for tasks to drive deal momentum
Attach files
Link contracts, assets, and other items to tasks for review
Assign buyers to tasks
Assign individuals in the buying team to specific next steps
Get notified
Receive instant updates when a task is checked as complete
Live collaboration
Let your buyers add their own tasks in live mode
Add groups
Add actions and next steps to grouped lists
Frequently Asked Questions
With trumpet’s Mutual Action Plan Widget, sales teams can create branded, interactive MAPs directly inside the Digital Sales Room - keeping collaboration transparent, trackable, and always on-brand.
Using a mutual action plan:
✔️ Ensures clarity and complete transparency.
✔️ Accelerates the sales cycle.
✔️ Increases the probability of successful deals.
✔️ Drives collaboration between the buying and selling teams.
✔️ Identify key goals and buyer success criteria.
✔️ Break tasks into actionable steps with clear owners.
✔️ Set due dates, review stages, and go-live timelines.
✔️ Attach files and links to each task (e.g., contracts, demos).
✔️ Customise branding to reflect your buyer’s company.
✔️ Share the Pod for real-time collaboration and updates.
Everything lives inside the Digital Sales Room - no spreadsheets, no extra tools.
You can:
✔️ Group tasks by phase (e.g., discovery, proposal, go-live).
✔️ Assign tasks to internal or buyer-side stakeholders.
✔️ Add attachments and links per task.
✔️ Brand the MAP with your customer’s logo and colours.
✔️ Track task completion with visual progress indicators.
This makes every plan feel tailored, while helping deals stay on track.
✔️ Close deals faster by eliminating ambiguity.
✔️ Align buyer and seller expectations from day one.
✔️ Keep timelines transparent and accountable.
✔️ Identify risks or blockers early.
✔️ Improve multithreading by showing clear ownership.
With trumpet, MAPs are interactive, embedded, and accessible to both sides - creating shared accountability and momentum.
✔️ Tick off tasks and upload documents.
✔️ View next steps and deadlines.
✔️ Collaborate in real time.
✔️ Receive automated updates and reminders.

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Instead of countless slides with too much content, I can now create Mutual Action Plans together with my prospects and update them very easily. I love it! My prospects love the digital sales rooms. They’re not only quick to set up, they are also super intuitive and, above all, interactive thanks to the live chat options.


As a former project manager, I love how trumpet helps me keep all the information that I share in the sales cycle super organized. My prospects love it too! No more digging through email to find shared files, getting personalized with video recordings, and keeping all parties engaged with a Mutual Action Plan! There are so many creative ways to use Trumpet—I use it on every deal!


Trumpet is great for driving deals forward! I love the Mutual Action Plan Widget because I have always had to create those in a spreadsheet that no one ever opened or added to. Now I can tag my buyers in the MAP and get them to action items. It's a centralised place for managing my deals. No more having to dig through emails to find all of the documents you have shared!


I love how customisable trumpet is! It's very useful for looping in other stakeholders for larger new business opportunities. Building mutual action plans and holding people accountable is one of the most useful features for sure.


It's a great way to feed information to your prospects over the course of a sales cycle, rather than sending numerous emails with multiple attachments and PDFs that become outdated as soon as you've sent them. By far the best feature is the insights you gain about the level of engagement your prospect has with the pod, allowing you to address any drop in engagement promptly.
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Why revenue teams ♡ trumpet
Hear why we're the top pick for high-performing teams.

Future-fit for any revenue leader
“We've eliminated chaotic follow-ups and are collaborating with our buyers. It’s boosted win rates and given me visibility across all deals.”
Koen Stam
Head of Benelux

Accelerating our
deal cycles
“Trumpet creates a data driven, personalised and engaging sales process leading to higher conversion rates and faster deal cycles.”
Lesley Ronaldson
VP EMEA

Trumpet is a game changer
“We now see exactly what a buyer is engaging with. It’s helped my team close faster and stay in control of deals — even asynchronously.”