Partnership Management Software

Turn partners into a second sales team

Give each partner a neutral, co-branded space to co-sell, register deals and prove the partnership's ROI, so alliances turn into real pipeline instead of a quarterly check-in.

Trusted by 15,000+ revenue teams of all sizes

A partnership, not just a relationship.

Co-sell, enable partner reps and prove joint ROI from one neutral space built for both teams.

One Neutral Space, Both Brands

A co-space for you and your partner

Use Copilot to auto-brand your collaborative space with both your branding, and your partners.
Keep messaging and assets consistent across both teams from a shared content hub.
Give partner stakeholders one link instead of a folder split across two companies' drives.
Co-Sell on a Joint Plan

Deal registration and joint pipeline, not a spreadsheet

Register and track co-sold deals inside a Mutual Action Plan built for the partnership motion, not a generic task list.
Set shared pipeline goals and see which deals are actually progressing on both sides.
Cut the email chain every time a referral needs a status update.
Arm Your Partner's Reps

Give their sales team what they need to sell you in

Share battlecards, case studies and pricing that partner reps can take straight to their own customers.
Keep partner-facing content current automatically, so their team is never pitching an old deck.
Let partner reps self-serve what they need without waiting on your team to send it over.
Partnership Signals

Know how involved a partner really is

See exactly which partnership assets are being opened, downloaded and shared, not just whether the Pod's been clicked once.
Track engagement with the Mutual Action Plan to see who's actually completing tasks versus who's stalled.
Real-time alerts flag a drop in activity, so you know exactly when to check in, not just that it's been a while.

Meet Copilot. Your next step, done for you.

Copilot turns your call recordings, CRM data, sales room collateral and stakeholder engagement into a Pod with personalised content built for that buyer.

  • Builds a tailored Pod from a single prompt
  • Pulls the right content from your CMS or library
  • Turns buyer signals into a recommended next move

Vibe code anything your deal needs.

Describe what you want and Canvas in Copilot builds a fully interactive, branded Widget inside your Pod in seconds, from ROI calculators to dynamic competitor comparisons.

  • Builds an interactive Widget from a single prompt
  • Branded automatically to match your Pod
  • Tracked alongside everything else in the deal

Drive trumpet from wherever your AI lives.

Connect trumpet via MCP so Claude, ChatGPT, Gemini, Gong and more can access your Pods, engagement data and deal signals, without switching tabs.

  • Build Pods right from your AI assistant
  • Surface buyer engagement and spot deal risk
  • Take action without ever leaving the tools you use

Partnerships Management FAQs

We have a dramatic impact across your key metrics

“Our win rate increased by 67%”

Enterprise

Async selling

Faster deals

Koen Stam

Director of International

“We got higher conversion rates”

Enterprise

Stakeholder mapping

Buyer experience

Lesley Ronaldson

VP, EMEA

READY TO SEE IT IN ACTION?

Put AI to work in your revenue team

Book a demo and see how trumpet AI helps reps build faster, guide deals smarter, and close more.

Book a demo and see how trumpet AI helps reps build faster, guide deals smarter, and close more.