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Pipeline velocity matrix explained in 30 seconds

Calling all sales folks, want to improve your pipeline health? [video]

Rory Sadler
July 14, 2023
February 24, 2024
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Calling all sales folks, want to improve your pipeline health? [video]

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It's time to introduce the pipeline velocity matrix...

Step 1: Take the number of qualified opportunities in your pipeline

Step 2: Multiply this by your average deal size

Step 3: Divide this by your average deal cycle

Example:

- Leads = 100

- total deal size = £10,000

- average win rate = 40%

- average deal cycle = 40 days

100 x £10,000 = £1,000,000 ÷ 40% = £400,000

£400,000 ÷ 40 = £10,000

It's like the miles per hour, but of the sales world

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