Customer Success

How Crossbeam fast-tracked their enterprise deals using trumpet

Discover how trumpet helped Crossbeam fast-track their enterprise deals by discovering hidden stakeholders and managing buying committees better.

trumpet HQ
February 21, 2024
March 19, 2024
Discover how trumpet helped Crossbeam fast-track their enterprise deals by discovering hidden stakeholders and managing buying committees better.
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Why trumpet?

  • To improve efficiency and cut down the time it took to close deals.
  • Leverage Mutual Action Plans to get buy-in from additional stakeholders outside of partnership teams.
  • To unify the way they shared resources and collateral with customers, and have more consistency across the team
  • A way to maintain alignment across a buying committee.

Who is using trumpet?

Account Executives in EMEA and the US are using trumpet to:

  • Convert free customers into paid customers.
  • Manage enterprise deals with longer sales cycles.
  • Utilise a single link for all sales collateral, ensuring everyone involved is on the same page.

Since using trumpet, Crossbeam has…

  • Fast-tracked Crossbeam from the first call through to security on an enterprise opportunity because it allowed every stakeholder to get up to speed much faster.
  • Prepared Pods to present on calls immediately increases adoption and interest.
  • Navigated a complex procurement process during an enterprise deal by utilising the Mutual Action Plan Widget.
  • Optimise the length of the proposal stage in a customer-first manner. They successfully collaborated with all stakeholders, ensuring everyone was aligned.

Favourite Widgets & Integrations

  • Gong integration
  • Mutual Action Plans
“We had an enterprise opportunity that was stalling for several months and believed that there were only 2 stakeholders involved. However, after re-connecting with a trumpet Pod, we uncovered 11 additional stakeholders! As a result, the deal closed 2 months later. trumpet helped us close this deal abnormally quickly.”

Rhys Brown, Account Executive EMEA

“I think if I had to summarise the BEST thing about using it, is it allows me and my buyers to sync asynchronously, which is all the more important in this remote world!”.

Megan Gubler, Mid-Market Account Executive, EMEA

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