Customer Success

How Crossbeam fast-tracked their enterprise deals using trumpet

Discover how trumpet helped Crossbeam fast-track their enterprise deals by discovering hidden stakeholders and managing buying committees better.

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February 21, 2024
October 3, 2024
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Discover how trumpet helped Crossbeam fast-track their enterprise deals by discovering hidden stakeholders and managing buying committees better.

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Why trumpet?

  • To improve efficiency and cut down the time it took to close deals.
  • Leverage Mutual Action Plans to get buy-in from additional stakeholders outside of partnership teams.
  • To unify the way they shared resources and collateral with customers, and have more consistency across the team
  • A way to maintain alignment across a buying committee.

Who is using trumpet?

Account Executives in EMEA and the US are using trumpet to:

  • Convert free customers into paid customers.
  • Manage enterprise deals with longer sales cycles.
  • Utilise a single link for all sales collateral, ensuring everyone involved is on the same page.

Since using trumpet, Crossbeam has…

  • Fast-tracked Crossbeam from the first call through to security on an enterprise opportunity because it allowed every stakeholder to get up to speed much faster.
  • Prepared Pods to present on calls immediately increases adoption and interest.
  • Navigated a complex procurement process during an enterprise deal by utilising the Mutual Action Plan Widget.
  • Optimise the length of the proposal stage in a customer-first manner. They successfully collaborated with all stakeholders, ensuring everyone was aligned.

Favourite Widgets & Integrations

  • Gong integration
  • Mutual Action Plans
“We had an enterprise opportunity that was stalling for several months and believed that there were only 2 stakeholders involved. However, after re-connecting with a trumpet Pod, we uncovered 11 additional stakeholders! As a result, the deal closed 2 months later. trumpet helped us close this deal abnormally quickly.”

– Rhys Brown, Account Executive EMEA

“I think if I had to summarise the BEST thing about using it, is it allows me and my buyers to sync asynchronously, which is all the more important in this remote world!”.

– Megan Gubler, Mid-Market Account Executive, EMEA

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