9 best lead gen tools of 2024

Powerful tools that streamline marketing, enhance customer insights and drives revenue growth.

Rory Sadler
January 24, 2023
March 20, 2024
Powerful tools that streamline marketing, enhance customer insights and drives revenue growth.
On this page

Lead generation software is one of the most valuable assets a sales team can have. It helps you better understand your website’s traffic, automate marketing activities, track customer interactions, improve the quality of your sales leads, and ultimately drive more revenue.

As increasing digitalisation creates a more competitive sales landscape, businesses are seeking out the best lead generation tools in order to stay ahead of the curve.

As a sales professional, we know you’d rather focus on closing deals instead of spending hours comparing hundreds of lead generation software options. So, we did the work for you.

Here are 9 of the best lead generation tools of 2024.


Cognism helps sales teams reach the accounts and contacts they need to grow their pipeline with pinpoint accuracy and speed.

One of Cognism’s standout features is Advanced Targeting, which lets users combine contact, account and event data to gain a 360 view of their next best customer. Use advanced filters like technologies and event triggers to identify companies that are most likely to buy from you.

Sales teams can also use Advanced Targeting to add context to their conversations and build high-value relationships with the right people at the right time.

For pricing, contact Cognism for a quote-based plan.


Search, engage and convert over 220 million contacts at over 30 million companies with Apollo’s sales intelligence and engagement platform.

The great thing about Apollo is that you can use it as an all-in-one platform or integrate with your team’s existing CRM and Sales Engagement tools.

Pricing starts at £38 per month per user with the option of a free 14-day trial.


Over 280,000 companies prefer Lusha to connect with prospects, convert more leads and increase their revenue. Lusha's database provides 81% accuracy with phone numbers and emails and is ISO 27001 certified, CCPA compliant, and GDPR aligned for total peace of mind.

Lusha also has one-click integrations so you can easily integrate with Salesforce, Outreach, or your favourite tool to instantly automate your workflow.

Pricing starts at £23 per month per user with the option to try their basic Starter plan for free.  


ZoomInfo RevOS is a unified system of data, insights, software and integrations that creates complete visibility into how to identify, engage, and convert customers within your total addressable market.

A standout feature on Zoominfo’s platform is Conversation Intelligence, which allows users to analyse customer calls, meetings, and emails to drive process changes that impact to their bottom line.

Zoominfo also has a Web Form Optimisation tool so you can retarget visitors who abandon forms, reduce form fields to maximise conversion rates, and enrich leads in real time.

For pricing, contact the vendor for a quote-based plan.


Find qualified leads, follow up, and convert better using tools. The platform has multiple search features so you can reach out to potential clients easier than ever and find just the right person you need.

Using’s business development tool, sales teams can find people integral to their success: from investors and influencers to first clients and team members. Plus, the outreach feature streamlines your marketing by finding bloggers, journalists, influencers, and website owners, all within a single platform.

Pricing starts at £26 per month per user.


Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business.

Hunter’s Domain Search tool provides a list of the people working in a company with their name and email address, all found on the web. With 100+ million email addresses indexed, effective search filters and deliverability checks, Domain Search is Hunter's most powerful email-finding tool.

Hunter’s lead generation software also has Email Verifier. The Email Verifier does a complete check of the email address so you can send your emails with confidence. The Email Verifier uses Hunter's unique data set and can return a result even where other standard verification tools would fail.

Pricing starts at £38 per month per user with the option to try their most basic plan for free.


Uplead provides B2B prospecting with 95% data accuracy. Using Uplead, sales teams can build prospecting lists free from dodgy data, bad-fit buyers, and low-qualified leads.

A standout feature on Uplead’s platform is the Intent Data tool. Using the Intent Data tool, you can find customers who are actively looking to buy your solution. This is a great feature to identify and engage buyers who are intending to purchase before your competitors do.

Additionally, UpLead’s real-time email verification ensures you are always connecting with real, qualified leads.

Pricing starts at £57 per month per user with the option of a free 7-day trial.

Skrapp is trusted by millions of professionals to find verified B2B email addresses of people that matter for your business. Whether it's through Linkedin, companies’ websites, or using our in-app features, Skrapp helps you build accurate email lead lists for your next outreach campaign.

Users can also take advantage of Skrapp’s Web extension feature. The Web extension smartly integrates with your Linkedin and Sales Navigator and provides verified email addresses of leads instantly. It also reveals key email leads, decision-makers, and company email addresses whenever you visit a company’s website.

Pricing starts at £30 per month per user.


Swordfish gets the vital data you need in seconds. It provides 80% accuracy on cell phone data, 95% accuracy on email data, and tests all emails for deliverability in real time before returning results to you.

Swordfish also optimises your workflow by enriching your saved leads. With Swordfish, you can save your leads to a list, then Swordfish in bulk to find your missing data. Save yourself hours of visiting profiles one by one.

Pricing starts at £77 per month per user with the option of a free 15-day trial.

Need More Options?

Interested in exploring other lead generation software not listed above?

You can search more lead generation options here.

What are you waiting for? Go find the best lead generation software for your sales team and start driving more revenue today!