The Ultimate Guide to the Best Sales Tracking Software of 2023

We explore the top solutions that will help streamline your sales processes, boost productivity, and drive better results for your business.

Rory Sadler
September 28, 2023
March 13, 2024
We explore the top solutions that will help streamline your sales processes, boost productivity, and drive better results for your business.
On this page

Sales tracking software has become an inevitable part of modern businesses. It's no longer a luxury, but a necessity for businesses of all sizes. Let's dive deep into the world of sales tracking software and discover the top 10 tools that can revolutionize your sales process in 2023.

What Exactly is Sales Tracking Software?

Sales tracking software is a magical tool that automates and organizes your sales process. It helps monitor, record, and analyze the activities of your sales team throughout the sales journey.

It's like a personal assistant for your sales reps, helping them to stay organized, saving time, and increasing productivity.

It's your crystal ball into the sales future. With it, you can make accurate sales forecasts and data-driven decisions to boost your bottom line.

What Should a Good Sales Tracking System Include?

A robust sales tracking system should be your one-stop solution for all your sales needs. Here are some critical features it should include:

1. Pipeline Management

This feature helps you keep track of where your prospects are in the sales pipeline. It assists with tasks like:

  • Prospecting and Lead Generation: The software should be able to identify potential customers and nurture promising leads.
  • Lead Scoring and Qualification: It should help determine which leads are likely to make a purchase.
  • Presentation and Pitching: A good software will enable your team to create and deliver engaging and consistent pitches.
  • Objection Handling and Conversion: The software should equip your reps to expertly navigate customer concerns and convert prospects into customers.

2. Activity Management

This feature helps track and automate events, tasks, calls, and emails. It includes:

  • Sales Call Tracking: This allows you to gather important data about which phone conversations effectively drive sales.
  • Sales Email Tracking: It reveals vital metrics about which email strategies attract paying customers.

3. Analytics

This feature allows you to understand your key sales metrics. It includes:

  • Reporting: This gives you a clear view of where your company stands.
  • Forecasting: This helps you anticipate future revenue spikes and dips, allowing you to make well-informed business decisions.

Top 10 Sales Tracking Software Tools for 2023

Here are the top 10 sales tracking software tools that are ready to take your sales process to the next level in 2023.

1. Zendesk Sell

Zendesk Sell is a top-notch sales tracking CRM that provides you with a 360-degree view of your sales process. It's known for its advanced sales automation and comprehensive sales tracking features.

Zendesk Sell is an ideal choice for businesses of all sizes, whether you're a small business or an enterprise-level organization.

2. NetSuite CRM

NetSuite CRM is a cloud-based CRM software that is perfect for small and mid-sized businesses. With its real-time reporting and quota management features, it keeps your sales team on track and informed about their performance.

3. FreeAgent CRM

FreeAgent CRM is a sales force automation system that combines sales tracking functions with customer relation tools. It's known for its advanced automations and intuitive user interface.

4. SalesNOW

SalesNOW is a cloud-based sales CRM that allows field sales management and mobile access for reps working outside the office. It's designed for quick implementation and offers free online training.

5. Spiro

Spiro is a sales tracking CRM designed for B2B companies. Its AI engine works in the background, automatically collecting data from email, voice, and text to track engagement throughout the sales cycle.

6. Salesdash

Salesdash is a simplistic and easily-parsed CRM that helps you track client activity. It sets reminders automatically or allows you to set them yourself. The dashboard also displays daily tasks and highlights any overdue tasks.

7. Thryv

Thryv is an appointment schedule sales app with a long list of features, including 2-way messaging, room booking, mobile payments, and tax calculation. It's designed to help potential customers find your business.

8. Keap

Keap is a web-based sales activity tracker with mobile capability and in-person training for new users. Keap offers a large range of simple to advanced automations with the ability to select and customize which automations suit your business needs.

9. Skynamo

Skynamo is a cloud-based sales tracking software for manufacturers, wholesalers, and distributors. It offers real-time reporting and automated sales analysis.

10. Bitrix24

Bitrix24 is a sales call tracking software platform for companies and small businesses. It offers HD video calls and conferences for up to 48 participants with no time limit.

Benefits of Using a Sales Tracker Software

Adopting a sales tracking software can bring numerous benefits to your business. Here are some of them:

Saves Time

Sales tracking software automates many of the repetitive tasks that your sales reps would otherwise have to do manually. This frees up their time, allowing them to focus on what they do best—closing deals.

Keeps Your Sales Team Organized

Sales tracking software keeps all your sales data organized in one place. No more messy spreadsheets or lost notes. Your sales reps can access any information they need, anytime they need it.

Provides Accurate Predictions

With sales tracking software, you can make more accurate sales forecasts. This helps you plan for growth and make better business decisions.

Enhances Customer Service

Sales tracking software helps you understand your customers better. With complete customer data at your fingertips, you can provide personalized service and build stronger relationships.

Reduces Human Errors

Sales tracking software reduces the chance of human errors. This ensures the accuracy of your data and the effectiveness of your sales process.

Identifies Opportunities for Improvement

Sales tracking software provides valuable insights into your sales process. This helps you identify areas of improvement and take corrective action.

Boosts Profits

By saving time, improving organization, providing accurate predictions, enhancing customer service, reducing errors, and identifying opportunities, sales tracking software ultimately boosts your profits.

Wrapping Up

Sales tracking software is like a secret weapon for your sales team. It not only makes their job easier but also helps them perform better. As with any investment, choosing the right sales tracking software requires careful consideration.

So, take your time, evaluate your options, and pick the one that best fits your business needs. Happy selling!