What is Software Integration? And How Can It Skyrocket Your Productivity

Dive into the essential role of app integration in boosting productivity and transforming business outcomes.

Rory Sadler
October 9, 2023
February 24, 2024
Dive into the essential role of app integration in boosting productivity and transforming business outcomes.
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CRMs. Communication platforms. Microsites. AI analytics. Lead sourcing tools. The list of tools that run your business goes on and on. These apps make your life so much easier – and there's an app for everything.

Except: with an app for everything, everything is siloed. Nothing speaks. Unless you've got software integration, unless your tech stack talks to each other, you'll spend hours moving data from one platform to another. You'll create more problems than you solve.

Software or app integration saves your team time and opens doors to new possibilities – from lead generation to customer relations. In this article, we'll cover the power of software integration, why it's so important, and we'll also blow our own Trumpet, explaining how our platform is at the centre of some impressive integrations.

We'll cover:

  • What is Software Integration?
  • What is a Tech Stack?
  • 7 Reasons To Integrate Your Apps
  • Trumpet Case Study – Software Integration In Action
  • Other Use Cases

What's a Software Integration?

Imagine if your team members never spoke to each other. No matter how hard they worked or whether you hired a room full of geniuses, they'd be less than the sum of their parts. That's what happens when you fail to integrate your software.

Software or app integration is when information or data from one platform is transferred to another. When data isn't shared, it either has to be transferred manually or sits on its digital island, failing to help you grow your business.

But, as the data floodgates open, everything speeds up – new insights, more time, greater productivity.

What's a Tech Stack?

The big question is: what are you integrating? That's your tech stack. In a nutshell, your tech stack is the third-party platforms, programs, and applications you rely on to run your business. Trumpet could be part of your tech stack, alongside HubSpot, Salesforce, HoppyCopy, or any of the thousands of companies selling software-as-a-service (SaaS).

Don't confuse that with the tech stack in programming. We're talking about the programs themselves, not the underlying code.

7 Reasons To Integrate Your Apps

Got the basics, but wondering why bother? Not to worry – here are 7 reasons why every business (and we mean everyone) can see unbelievable benefits from a well-integrated tech stack.

1. Unified Data Landscape

Got two versions of the same data in different places? That's a recipe for confusion and errors. Imagine making a critical decision based on outdated or conflicting information. Worse, errors can easily sneak in during the manual transfer of data – human error is inevitable. You could send an email marketing campaign filled with yesterday's trends, customer info, or other details.

Interlinking applications ensures your data is uniform every second of the day. With data more important than ever, preventing errors, confusion, and inaccuracies is key.

2. Seamless Workflows

Would you waste your employees' time manually copying out a document? Of course not! There's a copy machine for that. Well, transferring data manually from one location to another is the digital equivalent. It's a waste of productivity.

Integrate platforms, on the other hand, are the maestros of orchestration. Take a CRM system: when updated, its integrated counterparts, like email marketing tools, instantly mirror these changes. No time lags. No errors. No human input.

3. Customer Delight

Customers expect you to have up-to-date information. By allowing systems to communicate, support staff can manage a customer's account across multiple platforms, safe in the knowledge the data they log is shared across all their tools – including purchase histories, previous complaints, and past communications.

This direct access to relevant information leads to faster, more informed support responses, skyrocketing the customer experience.

4. Smart Savings

Maximise your return on investment (ROI) by ensuring your marketing, sales, and customer service teams can see the same information. Not only does that save them time, but it saves the company money.

Software integration reduces operational redundancies, minimises the need for manual interventions, and curtails errors associated with disjointed systems.

More than that – it also earns you money. It lets you target customers with precision advertising or lets customer service teams take a proactive approach to your client's success.

5. Power Analytics

You can only act on what you know. Decision-making relies on accurate, up-to-date analytics and reporting.

Human systems, however, take time to transfer data between platforms – if the info is ever transferred. Not so with app integration – instantaneous data transfers help you aggregate data more effectively, leading to real-time analytics.

This consolidated view delivers a precise understanding of operations aiding in resource and strategic planning.

6. Growth-Ready

Expansion is evolution. Relying on disjointed systems can impede growth, creating bottlenecks and inefficiencies. Ensuring you've got seamless app integration guarantees that even as the volume of data and complexity of processes increases, you've got an ecosystem that can evolve and adapt.

Moreover, as data from one platform feeds into another, you supercharge the capabilities of the latter. Take HubSpot and Trumpet – as a CRM platform, HubSpot gathers your customer data. Trumpet then turns this information into 'Pods' or microsites personalised for each customer.

These microsites boost conversion rates and help your business grow.

7. Agile Advantage

Market dynamics move quickly – blink, and you'll miss it. An integrated tech stack allows businesses to adapt, react, and move at the speed of data. That could be seizing on a customer who needs a small prod to make a sale or harnessing vast data sets to adjust based on current trends.

Whether reacting to market shifts, launching new products, or fine-tuning based on customer behaviour changes, software integration ensures that businesses respond in a coordinated and timely manner.

Trumpet Case Study – Software Integrations In Action

New to trumpet? Let's recap what we do:

trumpet allows companies to create auto-personalised, collaborative, and trackable spaces. Instead of sending a prospect to your standard landing page, our platform automatically creates a personalised page using up-to-date customer data.

Not only that, but these spaces help create a Mutual Action Plan with your customer, share product demos or post-meeting recaps, and capture buyer engagement. You'll even receive a message as your buyer moves through the space – sound the Trumpets!

Here's the important bit: Trumpet works better when you integrate it with your existing tech ecosystem. Let's go through some of our integrations:

  • Our platform takes the information gathered from a CRM, like HubSpot, and pulls through deal data to populate a customer's Pod in real time. Not only does that save you time, but it also streamlines and personalises the outreach process.
  • Once a prospect performs a certain action, like opening a Pod, you'll receive a message via Slack. You can monitor every integration, helping to guide prospects toward a sale.
  • When it's time to sign on the dotted line, Trumpet integrates with DocuSign to allow customers to sign up for your service without ever leaving the Pod.
  • Gong shares information from Pods with your Gong account, including when a Pod was opened, if someone updated the Mutual Action Plan, or if an attachment was downloaded. Whatever happens, you can check it all via Gong.

That's just a small handful of our ingenious integrations. In fact, we've put trumpet at the centre of over 35 + sales tools. From interactive demos to CRMs to revenue intelligence, all your data and insights flow freely.

Other Use Cases

It's not just trumpet! There's a reason why SaaS companies and other tech platforms advertise their integrations. Common examples of software integrations include:

CRM and Email Marketing

Merging a CRM system like Salesforce with an email platform such as Mailchimp can transform marketing campaigns. This pairing enables marketers to segment and target audiences based on their CRM data, ensuring personalised and timely outreach.

eCommerce and Accounting

Linking eCommerce platforms like Shopify with accounting tools like QuickBooks greatly simplifies financial tracking. Every sale on Shopify automatically logs the transaction details into the accounting software, ensuring financial precision.

Project Management and Communication

Combining project management tools like Asana with communication software like Slack bridges operational workflows. Updates on Asana tasks trigger notifications within Slack, keeping teams aligned in real time.

HR Systems and Time Tracking

Integration between HR platforms such as BambooHR and time-tracking applications like Toggl ensures synchronised data. This combination allows HR personnel to monitor work hours, overtime, and leave seamlessly.

Website and Analytics

Pairing a CMS like WordPress with Google Analytics offers invaluable insights. This integration provides website administrators with immediate feedback on website metrics, enabling them to optimise based on real-time data.

Closing Thoughts

Don't overlook software or app integrations as you build up your tech stack. Choosing platforms that work together should be a key deciding factor. That sounds like a headache – after all, not all services integrate effectively.

In fact, if you use in-house software, it can make things especially tricky. But the time and investment you put into a seamless data ecosystem is worth every penny.

Try out trumpet to experience the productivity-boosting benefits of our collection of 35+ integrations. Book a Demo to see our Pods in action.