Mutual Action Plan Software

Get stuff done with Mutual
Action Plans

Collaborate with your buyers & customers on mutual action plans, and share tactical next steps and/or onboarding, while creating clear accountability.

Powering the world's best revenue teams.
From next-gen scaleups to established enterprises.

Mutual Action Plan Software

Get stuff done with Mutual Action Plans

Collaborate with your buyers & customers on mutual action plans, and share tactical next steps and/or onboarding, while creating clear accountability.

Trusted by 5000+ of the best revenue teams globally

Help close complex deals faster

A single source of truth that’s regularly updated and shared.

Sharing reliable and up-to-date information on future actions.

Create a sense of urgency and accountability for stakeholders.

Connect action items, due dates, accountability and deliverables.

Help your champion be a champion

A clear overview of the deal from first steps to onboarding.

Inform senior decision-makers about what’s happened, and what’s next.

Minimise unnecessary email ping-pong when new stakeholders join in.

Guide buyers on prioritisation and give clarity on progress.

Accurate pipeline forecasting with live intent data

Assign buyers to tasks and track engagement by aligning them with due dates.

Track real-time MAP views, interactions, and completed steps.

Leverage Mutual Success Plans to validate buyer intent early on.

Use this data to understand when deals are likely to close.

Reduce unnecessary admin work

Avoid back-and-forth follow-ups on forgotten deliverables.

Save time and stay focused by eliminating unnecessary activities.

Use MAPs for real-time updates instead of searching through CRM notes for next steps.

A modern way to involve buyers by assigning and tracking tasks in a single collaborative space.

Mutual Action Plan features

01

Set due dates

Set an end date for tasks to drive deal momentum

02

Attach files

Link contracts, assets, and other items to tasks for review

03

Assign buyers to tasks

Assign individuals in the buying team to specific next steps

04

Get notified

Receive instant updates when a task is checked as complete

05

Live collaboration

Let your buyers add their own tasks in live mode

06

Add groups

Add actions and next steps to grouped lists

Frequently Asked Questions

What is a mutual action plan?
A Mutual Action Plan (MAP) — also known as a mutual success plan, go-live plan, or joint execution plan,  is a shared roadmap that aligns buyers and sellers throughout a B2B sales cycle. It outlines clear steps, responsibilities, and milestones  and is designed to anticipate and address buyer pain points.

With trumpet’s Mutual Action Plan Widget, sales teams can create branded, interactive MAPs directly inside the Digital Sales Room - keeping collaboration transparent, trackable, and always on-brand.

Using a mutual action plan:

✔️ Ensures clarity and complete transparency.
✔️ Accelerates the sales cycle.
✔️ Increases the probability of successful deals.
✔️ Drives collaboration between the buying and selling teams.
How do you build a mutual action plan?
To build a Mutual Action Plan using trumpet:

✔️ Identify key goals and buyer success criteria.
✔️ Break tasks into actionable steps with clear owners.
✔️ Set due dates, review stages, and go-live timelines.
✔️ Attach files and links to each task (e.g., contracts, demos).
✔️ Customise branding to reflect your buyer’s company.
✔️ Share the Pod for real-time collaboration and updates.

Everything lives inside the Digital Sales Room - no spreadsheets, no extra tools.
Are trumpet mutual action plans customisable?
Yes, trumpet MAPs are fully customisable to match your sales process and prospect's brand.

You can:

✔️ Group tasks by phase (e.g., discovery, proposal, go-live).
✔️ Assign tasks to internal or buyer-side stakeholders.
✔️ Add attachments and links per task.
✔️ Brand the MAP with your customer’s logo and colours.
✔️ Track task completion with visual progress indicators.

This makes every plan feel tailored, while helping deals stay on track.
Why should I use a mutual action plan?
Using a MAP helps sales teams:

✔️ Close deals faster by eliminating ambiguity.
✔️ Align buyer and seller expectations from day one.
✔️ Keep timelines transparent and accountable.
✔️ Identify risks or blockers early.
✔️ Improve multithreading by showing clear ownership.

With trumpet, MAPs are interactive, embedded, and accessible to both sides - creating shared accountability and momentum.
How to track progress in a mutual action plan?
Tracking progress in a mutual action plan involves maintaining a clear record of tasks, milestones, and deadlines. Regular reviews and updates are vital to ensure that both seller and buyer processes are in sync and moving towards the agreed joint goals.In trumpet you’ll receive real-time updates every time a prospect has ticked off a task in the MAP, that way, you can react quickly, and work towards the next goal with more haste.
Is trumpet mutual action plan software free to use?
The mutual action plan Widget is available for all users on the free plan.
Can buyers engage with a trumpet mutual action plan?
Yes - once the Pod link is shared with the buyer, they can actively engage with the mutual action plan Widget. This allows them to mark off completed tasks and view upcoming steps in the drop-down menus. Buyers can.

✔️ Tick off tasks and upload documents.
✔️ View next steps and deadlines.
✔️ Collaborate in real time.
✔️ Receive automated updates and reminders.
Paul S
Growth Manager Mid-Market (51-1000 emp.)
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Paul S
Growth Manager Mid-Market (51-1000 emp.)
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Paul S
Growth Manager Mid-Market (51-1000 emp.)
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Paul S
Growth Manager Mid-Market (51-1000 emp.)
G2 icon

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Paul S
Growth Manager Mid-Market (51-1000 emp.)
G2 icon

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Felix Schmitz
Senior Account Executive @ Personio

Instead of countless slides with too much content, I can now create Mutual Action Plans together with my prospects and update them very easily. I love it! My prospects love the digital sales rooms. They’re not only quick to set up, they are also super intuitive and, above all, interactive thanks to the live chat options.

Cayley Thurlby
Enterprise Account Executive @ Storyblok

As a former project manager, I love how trumpet helps me keep all the information that I share in the sales cycle super organized. My prospects love it too! No more digging through email to find shared files, getting personalized with video recordings, and keeping all parties engaged with a Mutual Action Plan! There are so many creative ways to use Trumpet—I use it on every deal!

Bella Gudewill
Enterprise Account Executive @ Sedna

Trumpet is great for driving deals forward! I love the Mutual Action Plan Widget because I have always had to create those in a spreadsheet that no one ever opened or added to. Now I can tag my buyers in the MAP and get them to action items. It's a centralised place for managing my deals. No more having to dig through emails to find all of the documents you have shared!

George Clark
Account Executive @ Cognism

I love how customisable trumpet is! It's very useful for looping in other stakeholders for larger new business opportunities. Building mutual action plans and holding people accountable is one of the most useful features for sure.

Chris Fenton
Senior Solutions Specialist @ Eploy

It's a great way to feed information to your prospects over the course of a sales cycle, rather than sending numerous emails with multiple attachments and PDFs that become outdated as soon as you've sent them. By far the best feature is the insights you gain about the level of engagement your prospect has with the pod, allowing you to address any drop in engagement promptly.