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A Digital Sales Room (DSR) is an online space where B2B sellers share deal content, track buyer engagement and guide stakeholders to a faster close. This clear guide explains how Digital Sales Rooms work, when to use them and why leading sales teams now rely on them.
What is a Digital Sales Room?
A Digital Sales Room (DSR) is a secure, branded online workspace for B2B sales teams and buyers. Instead of messy email threads and scattered attachments, sellers share a single link with all deal information. Buyers find demos, pricing, timelines and updates in one place.
How does a Digital Sales Room work?
A DSR acts as a central hub for:
- Uploading sales content like videos, slides and case studies
- Sharing live pricing and next steps
- Tracking buyer engagement in real time
- Hosting live chats, calls or comments
- Signing agreements using eSignatures
Trumpet’s “Pods” are an example of DSRs that sync with CRM data and update instantly.
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When should you use a Digital Sales Room?
Use a DSR when your sales process has:
- Multiple decision-makers who need clear information
- Deals slowed down by disorganised emails
- Complex proposals with lots of files
- A need for easy personalisation and faster follow-ups
Most teams open a DSR straight after a sales demo to keep buyers engaged.
What are the main benefits of a Digital Sales Room?
Switching to a DSR instead of relying on email alone can:
- Boost open and engagement rates (trumpet users see up to 76% higher opens)
- Make internal sharing simpler for buyers
- Build trust with clear, always up-to-date content
- Shorten sales cycles by up to 40%
- Send real-time buyer activity alerts so sellers know when to follow up
- Personalisation- design a Digital Sales Room for your customer
- Tracking and insights, you can see who, what and when a customer engages, meaning you can tailor your replies.
What features should a good Digital Sales Room include?
Look for a Digital Sales Room with:
- Personalised templates and easy branding
- Real-time engagement tracking
- Mutual Action Plans for next steps
- Live chat or comment features
- eSignature integration
- CRM and calendar sync
- Strong security and access control
How do Digital Sales Rooms improve buyer engagement?
Modern buyers do most research alone. A DSR helps by providing:
- One link for everything they need
- No lost files or outdated attachments
- An easy way to share updates with other stakeholders
- Clear signals for sales teams to follow up at the right time
Why use trumpet Pods for your Digital Sales Room?
Trumpet Pods make selling simpler. Instead of messy email chains and lost files, you send one tidy link, a personalised space with everything your buyer needs in one place. Demos, pricing, next steps, even eSignatures. You can see exactly when someone’s viewing it, tweak things in real time, and make the whole experience feel smooth and personal. It’s a smarter way to keep deals moving without all the back-and-forth.
See how easy it is to build a trumpet Pod from a template:
Frequently Asked Questions
Are Digital Sales Rooms secure?
Yes - most DSRs offer permission controls, access expiry and file security to protect sensitive information.
Do buyers need special software?
No - buyers only need a web link. Everything runs in a browser.
Do Digital Sales Rooms suit small teams?
Absolutely - even small sales teams can look more professional and close deals faster with a DSR.
What integrations are helpful?
CRM tools like HubSpot or Salesforce, eSign tools like DocuSign, and video call tools like Gong work well with DSRs.
How do I get started?
Trumpet’s Digital Sales Rooms make it easy to launch, share and track deals in minutes.
Ready to see how a Digital Sales Room works?
Book a quick look at how Trumpet helps teams improve engagement and close deals faster.
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