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We’ve all been there. You build a killer Template, share it with your team, and hope it gets used and that it works.
But how do you actually know which Templates are driving engagement? Which ones lead to revenue? And which ones just aren’t pulling their weight?
Until now, that insight has been unclear. With our latest release, Template Analytics, you can now track exactly what’s working across your Pods and what isn’t.
Whether you're a sales leader looking to scale best practices or a rep wanting to focus on content that converts, Template Analytics gives you the clarity to do just that.
TL;DR – What you can now do with Template Analytics:
- Instantly see your top-performing Templates and who’s using them
- Track win rates and revenue tied to specific Templates
- Analyse buyer behaviour across every Pod built from a Template
- Get page-level insights on where buyers click, drop off or stay engaged
- Identify underused Templates and coach your team with confidence
- All powered by real usage data – no spreadsheets required
Why Template Analytics?
Templates play a key role in your selling journey inside a Digital Sales Room.
They're the starting point for all future conversations and sales cycles, helping guide prospects from first click to closed won.
But without visibility, it’s hard to know if the content inside is actually delivering results.
That’s why we created Template Analytics. It takes the guesswork out of content performance and helps your team make smarter, faster, and more data-backed decisions.
Here’s what you can now do:
Spot your top-performing Templates in seconds
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Quickly see which Templates are being used most and by whom, so you can identify what’s resonating and where adoption may need a boost.
Whether you're leading a team or operating solo, it's the easiest way to double down on what works.
Share best practices across the team
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Your team is already producing wins. Now you can surface those standout Templates and standardise them.
Use the data to coach reps, recommend better content, and create a consistent sales experience.
Track win rates and revenue by Template
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Templates should drive results, not just look good.
When connected to your CRM, you’ll be able to track exactly how much revenue each Template contributes and how often it’s tied to won deals.
This gives sales leaders a direct view into how content impacts outcomes.
Get page-level performance insight
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Want to understand what buyers are actually doing inside your Pods? Now you can.
Template Analytics shows you how long buyers spend on each page, what they click, and where they drop off. It aggregates performance across every Pod built with a given Template.
If you've ever wondered whether to move a case study up or shorten a section, this data gives you clear answers.
Uncover more stakeholders (or missed ones)
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See which Templates consistently reveal more stakeholders across deals and which ones don’t. Use these insights to adjust your messaging, layout, or structure to drive more engagement.
Smarter selling with real insights
This isn’t just about who views what. It’s about creating content that actually moves the needle.
With Template Analytics, you’ll know which Templates help advance deals, which pages buyers focus on, and what success looks like across your team.
No more guesswork. No more spreadsheets. Just clear, actionable insight into what works.
Who’s it for?
- Sales Managers: Discover what’s working, coach your team more effectively, and scale top-performing content.
- Reps: See which content helps you win and use it to close more deals.
- Enablement & Ops: Get a full view of content performance, without needing to dig through data manually.
Ready to optimise your strategy?
✔️ Available now in your trumpet dashboard
✔️ Connect your CRM to unlock revenue insights
If you’re already using Templates in trumpet, you're already set up. Now it's time to see what’s really working and turn every Pod into a performance engine.
→ Log in now to explore Template Analytics
Or get in touch to learn more.
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