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Key takeaways:
- Cognism’s sales team uses trumpet to stay top of mind between meetings
- Every prospect gets a personalised digital sales room with everything in one place
- Visibility into buyer activity helps reps follow up with perfect timing
- trumpet has helped them close faster and stay in control of deals
When Isa Sher, Sales Manager at Cognism, noticed deals were stalling between calls, he knew the team needed a better way to keep momentum.
"One of the biggest challenges for my team today is keeping buyers engaged between calls. They get swamped, they forget to follow up, and our deals stall."
The solution? trumpet. Isa built a master template that lets his team spin up personalised digital sales rooms (Pods) in minutes. Each Pod includes everything a buyer needs: decks, pricing, walkthroughs - all accessible via a single link.
“Every prospect gets one, and we see exactly who is looking, what they’re looking at, and when. It’s helped my team close faster and stay in control, even asynchronously.”
Visibility and momentum. With trumpet, the Cognism team knows exactly when to follow up and which parts of their pitch are resonating.
“If you’re a sales leader and you’re not enabling your team with trumpet, you’re honestly missing a trick.”
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![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)