.png){kind=logo}
.jpg)
Key takeaways
Gong’s EMEA team uses trumpet to improve buyer experience, surface missing stakeholders, and speed up deals. Lesley Ronaldson, VP of EMEA, shares how it’s helped bring Customer Success in earlier, streamline sales workflows, and keep everything in one place from decks to pricing.
Why Gong adopted trumpet
For Lesley Ronaldson, VP of EMEA at Gong, creating a standout buyer experience was just the start. Her team also needed a way to streamline collaboration and move deals forward faster, especially in complex sales cycles.
“Thanks to trumpet, we’re giving our customers a really good buying experience,” says Lesley. “It’s also helped the team streamline their outreach and personalise interactions - we’re actually accelerating our deal cycles.”
How does trumpet improve stakeholder visibility?
One of the biggest shifts for Lesley has been how trumpet helps the team spot stakeholder gaps earlier.
“Before trumpet, you’d have sellers assuming personas in the deal,” she explains. “But now, with stakeholder mapping, I can say: guys, you’ve missed that person, they could be a blocker, a champion, or even the signer.”
With trumpet’s tracking and mapping tools, Gong’s team can see who’s involved, who’s missing, and who needs to be looped in earlier.
How is Customer Success being brought in earlier?
With better visibility into deal progression, Lesley’s team now involves CS sooner and it’s already paying off.
“As we go through the mutual success plan and timeline in trumpet, I can see the patterns. I’m like: guys, bring in CS earlier, we’ve seen it work in other deals.”
This change is helping Gong create smoother handovers and stronger customer outcomes post-sale.
What does a 360° view of the buyer journey look like?
By combining trumpet Pods with Gong’s own AI-powered insights, the team has end-to-end visibility across the sales process.
“It creates a data-driven, personalised, and engaging sales process. For us, it’s leading to higher conversion rates and faster deal cycles.”
FAQs
What is Gong using trumpet for?
To deliver consistent, branded buyer experiences, consolidate materials into one Pod, and surface stakeholder insights during complex deals.
How has trumpet improved internal collaboration?
Everything lives in one place, decks, pricing, success plans, meaning fewer silos and more aligned conversations.
How does trumpet help with stakeholder mapping?
The team can visualise and track stakeholders inside the Pod, making it easier to spot missing decision-makers early.
.png)
.png)
.png)
.png)
.png)
.png)
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)