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How Gong used trumpet to close a $165K ARR win
When it comes to enterprise sales, aligning stakeholders and navigating complexity can make or break a deal. That’s why when Kyle Willis, Enterprise AE at Gong, closed a 3-year, $165K ARR forecast deal they thought was out of reach, his team knew something had changed.
Here’s what he had to say:
“We closed a 3-year / $165k ARR forecast deal in April that we thought was out of reach. It wouldn’t have happened without strong team selling and a Mutual Action Plan that doubled as a discovery tool.”
Kyle had used MAPs before but embedding one inside trumpet from the very first call changed the game. Rather than sharing a static doc, the team pulled the MAP up live in every meeting. It quickly became the heartbeat of the deal.
Why did it work so well?
Thanks to real-time engagement tracking, Kyle was able to:
- Confirm he had a true champion, not just a contact
- Identify the full buying committee early
- Continue educating stakeholders asynchronously
- Tie steps to real business outcomes
- Pre-empt risk rather than react to it
- Personalise strategy based on actual Pod engagement
And because the Pod was live and collaborative, the prospect even edited the MAP alongside him  creating shared ownership and a true partnership dynamic.
“By the time we hit procurement, the deal felt inevitable.”
Kyle’s experience speaks to the power of interactive Mutual Action Plans and digital sales rooms. With trumpet, your sales motion becomes transparent, trackable, and buyer-friendly  giving your champion everything they need to sell internally.
From discovery to close, trumpet becomes the single source of truth, keeping teams aligned, risks visible, and outcomes measurable.
“If you’re not using a platform like trumpet to drive your sales process, you’re probably leaving value on the table  for your customer, yourself, and your team.”
We couldn’t have said it better ourselves.
Have a look here how Mutual Action Plans work.
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