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Key takeaways
AI is transforming sales by saving time, improving lead quality and personalising outreach at scale. Top-performing sales teams already use AI daily. From predictive lead scoring to chatbots and smart tools like trumpet’s Pods, the best sellers know: work smart, not harder. Embrace AI now to stay ahead in 2024 and beyond.
Artificial intelligence (AI) in sales is delivering a complete overhaul of traditional practices – and the best teams are leading the way. While AI uptake is only 37% in all sales organisations, over half of high-performing sales teams rely on AI. It's not hard to see why: AI saves salespeople over 2 hours a day, on average.
This article teaches everything you need to know to get started with AI in sales – what it means, why it matters, and what techniques to use.
We'll cover:
- What is AI in Sales?
- Why Use a Predictive Sales AI
- How Sales Professionals Can Use Artificial Intelligence
- Best AI Sales Tools
What is AI in sales?
AI in sales means using artificial intelligence to optimise your sales strategy. It can:
- Analyse huge data sets
- Predict customer behaviour
- Personalise outreach
- Automate admin tasks
At trumpet, our users combine AI and real-time buyer data to personalise each Pod, so every buyer sees content that fits their journey.
Why use predictive sales AI?
McKinsey found companies using AI today can see cash flow grow by 120% by 2030. Businesses that ignore AI may see a 23% decline.
Early AI adopters gain:
- Faster pipeline movement
- Smarter lead targeting
- More time spent selling, not admin
In short: innovate or get left behind.
What are practical ways to use AI in sales?
1. Write better outreach
Generative AI drafts tailored cold emails and LinkedIn messages that speak to each lead’s needs.
2. Score leads smartly
Machine learning predicts which leads will close, so you spend time where it matters.
3. Automate customer service
Chatbots answer questions 24/7. Fast replies increase conversion chances by 7x. Current research predicts that chatbots will help earn over $142 billion in retail sales by 2024.
4. Improve lead distribution
Machine learning routes hot leads to your best-fit rep.
5. Get personality insights
Tools like Humanlinker analyse a lead’s LinkedIn to generate custom icebreakers.
Some platforms, like Humanlinker, provide an in-depth personality analysis, generating hyper-contextualised icebreakers optimised to get a response. Others, such as Humantic AI, help businesses open up potentially lucrative buyers, opening new avenues for success. Not only does this help close more deals, but it also builds long-term relationships that increase a customer's lifetime value.
What are some top AI sales tools?
Several platforms already integrate AI into their analytics or customer relationship management (CRM) tools. However, there are tons of innovative ways to bring AI into sales. Here are a few ingenious AI sales tools to leverage in your organisation.
Smartlead
Cold outreach platform with multichannel delivery and humanised AI copy.
Clay
Pulls from 50+ data sources to write hyper-personalised sales emails.
Clay is a dynamic AI copywriting tool that personalises messaging by analysing data from over 50 providers, ensuring targeted and efficient outreach. With capabilities to craft tailor-made emails and integrate them with platforms like Google and Slack, it optimises sales campaigns for maximum impact.
Humanlinker
Serving as a blend of copywriter and corporate psychologist, Humanlinker offers personalised icebreakers and a unique DISC personality analysis based on a lead's social media presence. This enables more tailored interactions and guidance on building trusted client relationships.
Breakcold
Breakcold simplifies B2B relationships by integrating lead management and customer relationship management, tracking both email and social media interactions. The platform's Prospecting Feed and cold email software streamline personalised outreach and ensure effective communication with prospects.
Final thoughts
AI isn’t a nice-to-have anymore. The best sellers use it to save time, engage smarter and close faster. If you want to stay ahead, blend AI into your daily sales routine. And remember: the tech is only as good as the signals you feed it.
Try using AI-powered tools like trumpet Pods to track buyer intent, personalise content and automate busywork. Want to see how? Book a quick demo today.
FAQs
What is predictive sales AI?
It’s AI that analyses your data to rank leads by how likely they are to buy.
Do small teams really need AI?
Yes. AI saves time on admin and outreach, so small teams can do more with less.
Can AI write sales emails?
Generative AI like GPT-4 can draft emails, subject lines and follow-ups in minutes.
How does trumpet use AI?
Trumpet Pods use AI to personalise content blocks automatically and show real-time buyer engagement.
Is AI worth the cost?
McKinsey says early AI adopters gain a massive cash flow advantage - it pays for itself.
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