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Is your sales team wasting hours on outdated decks?
If you’re still relying on PowerPoint to win business, then the answer to above is yes, you and your team are wasting hours on outdated decks. For GRC firm Gungho, adopting trumpet’s digital sales room (DSR) changed everything – from the speed of sales cycles to how teams collaborate internally. We caught up with Amy Wait to find out how Gungho uses trumpet for their sales engagement stratergy.
Why we needed a change
When Amy Wait joined Gungho a year ago, her team’s sales process was stuck in the past. Each deck was “blocky”, repetitive and barely personalised. Sales reps spent time chasing information lost in email chains, and client engagement wasn’t easy to track.
“We just sort of needed a refresh with our positioning when it came to the sales cycle.”
Enter trumpet: a new approach to personalisation
On Amy’s first day, Gungho adopted trumpet’s digital sales room platform, and she took full ownership. With pods (interactive, personalised microsites), the team could deliver tailored content and track client behaviour in real time.
“We went from copy-paste decks to pods with embedded videos and personalised summaries. It’s completely changed how we engage.”
Trumpet allows your team to create a personalised selling experience that speaks directly to your buyer’s pain points.
The pods are now sent just after the first sales call. They include:
- Meeting notes and key takeaways
- Personalised videos
- Case studies and sector insights
- A “meet the team” section
- Mutual action plans and trackable to-do lists
Not just for sales
Trumpet didn’t just transform sales. The onboarding team at Gungho, now uses pods to welcome new hires, and Gungho is exploring further applications in client success and renewals.
“It’s been a really good collaboration for all of us... sales, marketing and CS are working in the Pods together.”
The team even created pods with dynamic performance stats using trumpet’s sync widgets, saving hours of manual updates. According to Amy, “the sync widget actually saved our life – big time.”
Explore our list of the top sales tools for AEs looking to streamline workflows and close deals faster.
Insights that fuel smarter decisions
Gungho tracks buyer intent signals through Trumpet’s analytics:
- Who’s viewed the pod
- What pages they engaged with
- How much time they spent
- When they return to the pod
This real-time data informs follow-ups and helps prioritise high-intent buyers.
“Engagement stayed in the green when we drip-fed content rather than dumping everything in one go.”
They also use weekly insight reports to review performance and refine content strategy.
Gungho’s turning point came when it ditched generic slide decks in favour of trumpet’s personalised digital sales rooms.
“The sales team at the time was two of them. They were just sending out PowerPoints and it’s just sort of getting a bit outdated"
With tailored pods that combine videos, meeting notes and interactive modules, prospects began asking, “What is this? Everyone’s loving it at the minute.” Engagement soared, onboarding became seamless, and crucially sales and marketing started working as one. “It’s gotten so much easier for the team to manage their sales cycles and manage clients. It’s actually been a really positive result for us internally and externally,”
Final thoughts
Gungho’s journey with trumpet is proof that replacing static decks with dynamic sales pods not only improves buyer experience, but also strengthens internal collaboration. From increased engagement to smarter analytics and better onboarding, the shift has been transformative.
“Trumpet is a lovely platform... We’ve found so many ways to actually use Pods, which is great.”
FAQs
What are the benefits of using a digital sales room?
DSRs improve buyer engagement, reduce sales cycle friction, and give teams real-time insights into prospect behaviour.
Can I track who views my sales content?
Yes, trumpet provides detailed analytics showing who views each section of your pod and when.
Does trumpet integrate with Salesforce?
Trumpet integrates with Salesforce.
Can I use trumpet beyond sales – like in client success or renewals?
Yes, many teams use trumpet for onboarding, client success, and even renewal journeys, keeping all touchpoints in one interactive pod.
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