Is it time to change your CRM?

Is your CRM feeling more like a burden than a business asset? Maybe it's time to upgrade to a system that actually works for you.

Rory Sadler
January 3, 2023
March 20, 2024
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Is your CRM feeling more like a burden than a business asset? Maybe it's time to upgrade to a system that actually works for you.

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Customer Relationship Management (CRM) is an essential part of growing a successful sales business.

Sales professionals use CRM software for critical tasks such as:

  • Storing data about contacts
  • Assigning and tracking workflow tasks to sales teams
  • Analysing and improving the effectiveness of sales and marketing activities

Within the last decade, CRM software has evolved dramatically. Today, there are dozens of sales CRM options to choose from, each one more impressive than the last.

Some of the newest features found in today’s sales CRM software include:

  • Workflow automation - automatically perform a specific action based on preset triggers or events
  • Customisation - tailor your CRM software to your business
  • Third-party Integrations - connect your CRM software to other solutions you already use, such as accounting, email sequencing (eg Outreach, SalesLoft, Lemlist) and lead generation software (eg Cognism, Apollo, Lusha)
  • Social Media - built-in social media monitoring features to manage the day-to-day tasks of posting to your accounts

So, if you’re still using your first CRM platform from years ago, it may be time for an upgrade.

It's easy to get bogged down in the details when looking for the best sales CRM, so we did the hard part for you.

Here are 9 of the best CRM software options on the market.


Affinity CRM delivers relationship insights, deal management, and fully automated data entry.

No deal-maker should have to spend half their week creating contacts in a CRM. Affinity automates this process while enriching profiles with data that will drive action.

Using Affinity’s Relationship Intelligence feature, sales professionals can find the best path to the introduction that will create or close a deal. Affinity’s algorithm assesses and analyses every relationship to identify the right connection.

Pricing starts at £95.00 per month per user.

Sugar CRM

With SugarCRM, marketing, sales, and customer service teams can finally let the platform do the work. See a clear picture of each customer without all the headaches and hassles that come with traditional CRMs.

Use SugarCRM to automatically capture customer information and present it in context to everyone who needs it.

It’s time you seamlessly leverage a CRM platform built around your needs and workflows.

Pricing starts at £40.00 per month per user (3 user minimum).


With Copper, sales teams can focus on what matters most: building enduring business relationships.

Using Copper, you’ll have perfect visibility into all the activity that goes into closing a deal across your whole team.

Plus, Copper integrates with Google Workspace. Add leads, update deals, look up past interactions, create Google Calendar events, and follow up on tasks—right from your Gmail inbox.

Pricing starts at £19.00 per month per user with the option of a free 14-day trial.


The intelligent CRM for fast-growing companies. Find new business opportunities, win more deals & grow existing customers.

Upsales’ innovative platform gives you lead recommendations based on your sales history and contact data for all registered companies in the U.K.

For pricing, contact their sales team for a quote-based plan.


Salesmate offers simple, personal, and productive experiences for your sales team and customers.

Use Salesmate to convert more prospects into customers with targeted emails, texts, calls, follow-ups – all automated and personalised.

You can also track contacts, deals, sales activities, and conversations as it happens, freeing your team to focus on selling and crushing their quotas.

Pricing starts at £10.00 per month per user with the option of a free 15-day trial.


The all-in-one CRM platform built for ambitious, remote sales teams. Use Close to onboard your team in minutes, analyse workflows and KPIs, and grow your revenue quickly.

Close offers CRM solutions for sales leaders, sales reps and sales operations teams.

Using Close, sales teams can automate their sales workflows to sell more in less time. Plus, Close integrates seamlessly into various other software solutions.

Pricing starts at £19.00 per month per user with the option of a free 14-day trial.


The first CRM designed by salespeople, for salespeople.

Key features in Pipedrive’s CRM software include:

  • A customizable sales pipeline so you can set up your pipeline to match your sales cycle.
  • Activity reminders so you can schedule reminders for all your sales activities, stay on top of all your deals, and never miss a follow up.
  • Web forms that allow you to easily generate quality leads for your pipeline with fully customizable online forms placed right on your website.
  • AI-powered automation that provides you with a targeted list of prospects and automatically generates high-quality leads through an AI engine

Pricing starts at £10.00 per month per user with the option of a free 14-day trial.


HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.

Using HubSpot’s Sales CRM software, you can get deeper insights into prospects, automate the tasks you hate, and close more deals faster.

Pricing starts at £38 per month per user.


Salesforce’s key features focus on what matters most - growing relationships and closing deals anytime, anywhere:

  • Opportunity Management - track sales opportunities and move forward faster with a rich customer activity timeline
  • Sales Forecasting - know exactly where your revenue growth stands and drive more impact with data driven insights
  • Process Automation - streamline and automate daily sales tasks like activity tracking, email alerts, and workflows

Pricing starts at £19.00 per month per user with the option of a free 14-day trial.

Need More Options?

Interested in exploring other CRMs not listed above?

You can search more CRM software options in this list.

What are you waiting for? Go find the best CRM platform for your sales team and take your customer relationship management to the next level today!

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