Key takeaways
Since adopting trumpet, PayFit has doubled their AE conversion rate from 21% to 40% and seen 69% open rates on active pods. Their Account Executives now send more personalised outreach and drive deal momentum with buyer-specific content, all while tracking buyer intent in real time.
Why trumpet?
- To get their Account Executives the kind of visibility they felt they was missing
- A more personalised touch and a competitive edge
- To uncover valuable customer insights through the use of behavioural analytics
Who at PayFit Uses trumpet?
The entire AE team at PayFit uses trumpet as part of their outreach and follow-up process.
How it’s being used:
- Prospecting: Reps build auto-personalised pods to catch attention
- Mid-funnel: AEs use trumpet pods to share product walkthroughs, ROI calculators, and mutual action plans
- Closing: Tailored pods support post-demo follow-ups and stakeholder handoffs
Our conversion rate jumped from 21% to 40% since using trumpet
Why Did PayFit Start Using trumpet?
PayFit wanted to give their Account Executives more visibility into buyer engagement and add a personalised touch to their sales process. Before trumpet, their team lacked a way to differentiate their outreach and understand which deals were hot (and which were stalling).
Goals:
- Improve outreach personalisation
- Gain insights through buyer behaviour tracking
- Speed up post-demo follow-ups
- Close more deals, faster
We’re confident that trumpet has been a massive indicator of this increase in conversions - I know how much the team loves it!
– Alexis Prades, Head of Sales
About PayFit
PayFit is Europe’s leading cloud-based payroll platform, combining cutting-edge automation with expert support. Their hybrid model gives customers both in-house control and CIPP-certified compliance—with technology that instantly adapts to legislative changes.
Trusted by nearly 10,000 companies across Europe.
More from our customers...
Want to Close Deals Faster Like PayFit?
Sales teams using trumpet aren’t just sending nicer follow-ups—they’re closing more deals. Whether you're a startup or scaling sales org, trumpet helps you:
- Create branded digital sales rooms in minutes
- Track real-time engagement (opens, views, time spent)
- Build mutual action plans, share decks, and embed demo videos
Book a quick demo? Or you can just jump in and start using trumpet free.
FAQs: trumpet + PayFit
What is trumpet?
trumpet is a buyer enablement platform that lets sales teams create personalised digital sales rooms - known as Pods, to better engage prospects throughout the buying journey.
Why did PayFit choose trumpet?
They wanted to improve visibility across the sales process and give their AEs a way to deliver personalised outreach with real-time insights.
What results did PayFit get with trumpet?
They doubled their conversion rate (21% → 40%) and saw a 69% open rate on some pods. Plus, reps found it much easier to handle post-demo follow-ups.
How do PayFit AEs use trumpet?
From prospecting to closing, each AE uses trumpet pods to guide buyers through the sales process with tailored, interactive content.
Can I try trumpet?
Yes! trumpet offers both a free plan and live demo options. Head to sendtrumpet.com to get started.
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