Customer Success

Payroll and HR software PayFit doubles conversion rate with trumpet

PayFit have seen as high as 69% open rate on active Pods. And an impressive a jump in their conversion rate from 21% to 40%

trumpet HQ
February 20, 2023
March 19, 2024
PayFit have seen as high as 69% open rate on active Pods. And an impressive a jump in their conversion rate from 21% to 40%
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Why trumpet?

  • To get their Account Executives the kind of visibility they felt they was missing
  • A more personalised touch and a competitive edge
  • To uncover valuable customer insights through the use of behavioural analytics

Who is using trumpet?

  • They are using trumpet across their AE team to outreach prospects with more personalisation
  • Account Executives using trumpet to nudge deals forward - updating Pods with relevant content to keep the buyer engaged and to close deals

Our conversion rate jumped from 21% to 40% since using trumpet

Since using trumpet, Payfit has...

  • DOUBLED their conversion rate from 21% to 40%
  • Seen a 69% open rate on some active Pods (wow)
  • Account Executives are finding post-demo follow-ups much easier
We’re confident that trumpet has been a massive indicator of this increase in conversions - I know how much the team loves it!

Alexis Prades, Head of Sales

About PayFit

As Europe’s leading cloud-based payroll solution, we offer all the tools you need to manage and pay your people. Our best-of-both-worlds approach marries all the control of in-house software with real CIPP-level expertise. On top of this, our technology allows us to code in legislation changes quickly, so our platform is always up to date. See why almost 10,000 companies trust us each month at payfit.com

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