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Try sounding... human
We caught up with Sam McKenna, CEO and Founder of #samsales during our Ask Me Anything webinar, we talked about something we’re very on board with at trumpet: selling like a human.
Your prospects are drowning in sales emails, flooded with “Just following up” and “Hope this finds you well.” If your outreach reads like a template, it’ll land in the same place as the rest-deleted, ignored, or worse… left on read.
Sam’s advice is simple drop the script and use your actual brain.
Ditch the robot voice
“I'm a human being. I'm not writing from a script. I have a brain and I know how to use it.”
We couldn’t agree more.
When you're asking for time with a prospect, skip the corporate nonsense. Instead of another robotic ask, try something like:
“Let us know if you’ve got a few minutes next week to catch up-I'll send the calendar invite.”
It’s friendly. It’s natural. It’s how humans actually talk. And most importantly, it feels different-which is exactly what buyers are craving.
Human connection is having a comeback
Sam calls it the “resurrection of the human side of selling”-and honestly, we’re here for it. People buy from people. Always have, always will. So next time you're reaching out to a senior exec-or even competing with one-bring you into it.
Don’t just sound different. Be different.
🎥 Watch the full clip to hear Sam’s advice on how human language (and the occasional joke) might just be your best sales tool.
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