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We caught up with Koen Stam, Head of Benelux at Personio, to find out how he's using trumpet.
The team now uses trumpet’s Digital Sales Rooms to personalise and streamline the buyer journey - helping them close deals faster, without the chaos.
“There’s no more chasing with multiple links or scattered PDFs. With trumpet, every buyer gets one modern, branded space, a clear overview of everything they need.”
With trumpet, Personio empowers prospects to self-serve, bring in stakeholders, and keep momentum up between calls, all inside a single, trackable pod.
Koen says this async approach hasn’t just improved buyer experience, it’s had measurable impact across the board:
- Higher win rates
- Faster deal cycles
- Improved stakeholder visibility
- More confident forecasting
“For me as a leader, the analytics are gold. I can actually see engagement signals and know: is this deal likely to close this month or this quarter?”
What’s more, trumpet has become a true extension of the Personio brand.
“We’re not just sending assets anymore we’re giving buyers a tailored, branded space that shows we understand them.”
Koen’s advice for modern sales teams:
“Every seller and every leader needs to embrace digital sales rooms. trumpet has been a game changer for us.”
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