The challenge: Engaging busy school leaders
Selling to school leaders presents a unique challenge—time. With their packed schedules, they rarely have the bandwidth to read lengthy emails or documents. Juniper Education, a leading provider of education solutions, needed a way to align communication and provide key information in a more digestible, engaging format.
The solution: Personalised video with trumpet
Juniper Education turned to trumpet, a Digital Sales Room platform that enables sales teams to create personalised, interactive spaces for each prospect. One of the key features Juniper leveraged was the ability to record short, personalised videos throughout the sales cycle—whether it was a quick introduction, a recap of a call, or a summary of a school’s key priorities.
As Emily Capleton, Product Marketing Manager at Juniper Education Group, explains:
‍
"Last year we adopted a digital sales room, trumpet, in which our sales team can easily record short videos throughout our sale cycle—whether it’s a quick introduction, a recap of a call, or a summary of a school’s current priorities. With a personalised video in just a few clicks, buyers get all the key information they need in a way that’s engaging, easy to digest, and most importantly, on their terms."
By integrating trumpet into their sales strategy, Juniper Education transformed how they engaged decision-makers, making the buying process smoother and more buyer-friendly.
The results: Higher engagement, faster sales cycles
As Emily highlighted:
- Video consistently drives higher engagement than emails or static documents.
- Decision-makers are more likely to watch a short, tailored video than read a long proposal.
- The personalisation factor strengthens relationships and moves conversations forward faster.
At its core, sales success is about connection. "Humans buy from humans," Emily points out, and adding video brings a level of authenticity and personalisation that traditional sales materials simply can’t match.
Final thoughts
For businesses looking to improve buyer engagement, trumpet’s Digital Sales Rooms provide a simple yet powerful way to personalise the sales journey. Whether through video, interactive content, or real-time collaboration, the platform enables sales teams to cut through the noise and make buying easier.
If you’re not using video in your sales process yet, you might be missing a trick.
.png)
.png)
![How to Get Started with Buyer Enablement [WITH EXAMPLES]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
.png)
.png)
.png)
.png)
