Exploring the Benefits of Digital Sales Rooms

Unlock the potential of Digital Sales Rooms with Trumpet and boost your business's sales efficiency.

Rory Sadler
January 18, 2024
March 13, 2024
Try for free
Unlock the potential of Digital Sales Rooms with Trumpet and boost your business's sales efficiency.

See trumpet in action

Get under the hood of G2's leading Digital Sales Room and explore some of our features without having to speak to any salesperson!

Start your tour
On this page

Experience the unparalleled digital sales room benefits from trumpet's industry-leading platform. Whatever your industry, trumpet's sales solutions can boost the customer experience and give you a competitive edge.

Thousands of users rely on trumpet daily because of the benefits of using a digital sales room. According to Gartner, 77% of B2B customers found their last purchase experience extremely complex or difficult. The revolution is here. It’s time to provide your prospect and customers with a digital buying experience.

Built as a centralised, collaborative space, you can guide prospects through every step of the sales journey without losing them along the way. From cold outreach to onboarding, see how savvy sales teams are benefiting from digital sales rooms. 

  • Increased Sales Efficiency
  • Enhanced Customer Experience
  • Cost Effectiveness and ROI
  • Competitive Edge in the Market

Increased Sales Efficiency

Time is money. The longer you spend convincing a customer to buy your product or service, the greater your Customer Acquisition Cost (CAC). That's the total sales and marketing cost required to turn a browser into a buyer. For some companies, it's a substantial portion of their overall spend.

With longer and longer buyer journeys, companies are forced to spend big on marketing and sales campaigns to lure buyers to their business. Advertising, copywriting, commissions, bonuses, and more add up to a small fortune.

Improving your sales efficiency lets you deliver greater value to your prospects while streamlining your operations. Digital sales rooms (or "Pods'' as we also call them) reduce the need for expensive marketing efforts or wasteful advertising campaigns. Centralised and virtual, they can be hyper-personalised for each client. So, you can deliver a sales pitch directly aligned with their pain points and interests.

Haystack, for example, slashed their closing time by 40%. Freed from some of their labour-intensive tasks, thanks to trumpet, sales development representatives (SDRs) could spend more time personalising sales content and speaking to prospects. And as their deal sizes grew, trumpet kept on delivering.

Indeed, our Pods are the ultimate scalable solution. Whether dealing with one client or a hundred, the infrastructure allows for the same level of personalised attention without bankrupting your organisation. We scale as you scale!

Enhanced Customer Experience

It's not surprising! Finding the right product or service has become a blizzard of content, conflicting claims, and confusing information.

That's not to say buyers don't prefer digital buying – 64% of them do. However, their customer experience (CX) leaves them wading through mountains of data, reports, and blog articles alone.

What they really want is a space where they can conduct their industry research, learning from a curated content library that evolves as their understanding does. They want to work with potential vendors using mutual action plans, forging strong and trusting buyer-seller relationships. They want, when necessary, to ask questions, consult with an expert, and gain personalised advice or guidance without a lengthy email back and forth.

Sounds like a key digital sales room benefit, right?

Absolutely! Here's how DSRs boost the CX:

Convenience and Accessibility

Customers can access digital sales rooms at their convenience from anywhere in the world. This flexibility removes geographical and time barriers, making purchasing more accessible and user-friendly.

Interactive and Immersive Content

By incorporating interactive elements like virtual product tours and demos, customers can explore products or services in depth, leading to a more immersive and informative experience.

Educational Resources

Providing educational content such as FAQs, how-to guides, and instructional videos within digital sales rooms helps customers make informed decisions, increasing their confidence in the purchase.

Real-Time Communication

Instant communication tools within digital sales rooms, such as chat functions or video calls, allow customers to receive immediate assistance and answers to their queries, enhancing their engagement and trust in the brand.

Post-Purchase Support and Engagement

Ongoing support, updates, and engagement after the purchase enhance customer satisfaction and encourage repeat business.

Cost-Effectiveness and ROI

Implementing digital sales rooms isn't just a boost to the customer experience and sales efficiency; it's also a financially astute decision. Like any business, you're concerned about cost versus return. Digital sales rooms replace much of the physical infrastructure brands rely on – think brick-and-mortar showrooms or reduced travel expenses – bringing long-term savings to your business.

Discover The Key Features of a Digital Sales Room

The initial investment? It pays itself in no time.

In fact, compared to traditional email cold outreach, our Pods see a 76% average open rate compared to just 6% for email PDF attachments. Small wonder then that Sky Media – one of Europe's leading media and entertainment companies – saw a 150% increase in outreach open rates. So successful was this campaign that the value of opened Pods soared to £2.5 million within three months.

But it's not just their streamlined sales cycle – the in-depth analytics let you see a buyer progress through the sales funnel. You can rank leads more likely to convert and then send a proposal just as they're ready to sign. Such a targeted approach minimises wasted resources and ensures your investments are made where they're most likely to yield results. 

Competitive Edge in the Market

Marketing and sales underwent a radical change in recent years. Sellers report that their role has become more consultative and less transactional. As Salesforce found in 2018, over three-quarters of B2B buyers want salespeople to act as trusted advisors.

How did businesses respond? They invested in sales enablement; they retrained and reequipped their sales teams for this new world. That's a mistake.

The future of marketing, selling, and customer success isn't in doubling down on what's gone before. It's a buyer-led journey where sellers take a step back, providing advice and guidance when needed. Indeed, 66% of B2B buyers actively seek to buy from the most innovative companies.

Businesses that adopt digital sales rooms stand out as innovators. They're seen as forward-thinking, adaptable, and customer-focused, qualities highly prized by today's discerning buyers.

Furthermore, one of the key benefits of digital sales rooms is the ability to gather and analyse vast troves of sales intelligence. Unlike your competitors, who are restricted to a few snapshots, you can monitor everything your prospects do inside the DSR. You can see what works and what doesn't, adapting your sales strategies.

Ultimately, the competitive edge gained in the market is not just about having the latest technology. It's about how businesses use these tools to align with their customers' evolving needs, foster trust, and position themselves as leaders in a rapidly changing business world.

Case Studies: Most Successful Examples

Seeing is believing. We may have built trumpet, designed its features, and developed its capabilities. However, we're always amazed at how brands and businesses adapt the platform for their uses, unlocking new digital sales room benefits.

Let's take a look at some of our customer success stories:

Lunio – Leveraging Buyer Signals for Targeted Follow-Ups

Lunio transformed the way they prospect using trumpet. Consolidating all their sales resources into the DSRs, they did away with post-demo PowerPoints and cumbersome emails burdened with PDFs and product page links. Instead, everyone was funnelled to a personalised DSR.

Inside, Lunio used trumpet's sales intelligence and buyer signals to gather key insights on Pod views, time spent viewing content, link clicks, and more. The result? More direct communication and customer support.

  • Streamlined Follow-Ups: Enhanced the follow-up process, making it more efficient and effective.
  • Better Prospect Qualification: Gained insights to better qualify new prospects.
  • Targeted Follow-Ups: Leveraged buyer signals for more focused follow-up communications.

For a detailed account of Lunio's experience and successes, you can read the full article here​​.

Volunteero – Cutting the Sales Cycle Down to Size

Volunteero, a volunteer management organisation, radically slashed its sales cycle because of trumpet's versatility. "[We keep] finding new and exciting use cases in our business [for trumpet]," CEO Ashley Staines explained. "In our customer success team, it helps keep all implementation resources in one place and is a vast improvement on the unwieldy email chains."

  • Reduced Sales Cycle: Cut down from 6 months to 4 months.
  • Shortened Client Implementation Time: From 5 weeks to 3 weeks.
  • High Engagement: Achieved an average open rate for Pods of 77.5%.
  • Streamlined Sales Follow-Ups: Enhanced efficiency by using recap videos and templates.
  • Centralised Client Resources: Improved client implementation and reduced email chains.

For more detailed insights into Volunteero's use of trumpet, you can read the full article here.

Otta – Closing Deals and Delivering Customer Success

Otta works to match people with not just any job but the right job. As a popular recruitment company, it routinely deals in the world of customer success (CS). Key to this process is quickly onboarding clients, teaching them about Otto, and providing ongoing support.

Thanks to trumpet, they've seen some rapid and impressive results.

  • Quick Deal Closure: Successfully closed two mid-sized deals within a four-week timeframe.
  • Engaging Content: Achieved Pod open rates between 64% and 84%.
  • Extensive Client Interaction: Pods used by the Customer Success team received up to 62 unique views.
  • Centralised Communication: Leveraged Pods as a key communication tool, ensuring clarity and consistency in client interactions.

For more details on Otta's journey with trumpet, you can read the full story here.

Related Articles

More posts