Buyer intent

Discover why sellers and CS teams are loving trumpet.

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quotegoogle
Mid Market

Tim Weaver

The best thing is the insights you get. It really allows you to understand how “real” the opportunity is. I also like trumpet because of its customisable features and the flexibility the tool offers. It allows me to create a bespoke workspace for prospective clients, making the journey better for them. I’m also impressed with how well it integrates with tools like Loom, Gong, and our CRM system, which is really helpful. The team at trumpet, especially Helena, was super helpful in getting us set up and involved, and she’s been brilliant even after the setup.

Tim Weaver
Account Executive
Collaboration
Ease of use
Multithreading
Prospect engagement
Buyer intent
Account Executive
quotegoogle
SMB

Gautham Prakash

I like that I can connect trumpet to my CRM, which makes managing follow-ups much easier. It helps me track buyer engagement, knowing who is interested, how often they return, and what content they engage with. This ability to stay on top of buyer engagement and interest is very important to me.

Gautham Prakash
Sales Development Representative
Content consolidation
Buyer intent
Sales Leader
quotegoogle
SMB

Khalil Chamoun

I use Trumpet to move deals forward with its buyer signals AI, surfacing critical signals during negotiations. It streamlines deals, provides context for next steps, reduces guesswork in closing deals, and integrates well with HubSpot.

Khalil Chamoun
Sales Representative
Prospect engagement
Buyer intent
Account Executive
quotegoogle
Enterprise

Adam Clarkin

I appreciate the insights that trumpet provides, which help me know what stakeholders are involved in my deal process and understand the levels of engagement with my proposals. The tool effectively stops the back and forth across multiple different email threads by offering a better way to share information. I use trumpet to consolidate everything for customer sharing, which eliminates chaotic email threads. It provides insights into who's viewing my proposals and their engagement level, helping me know which stakeholders are involved.

Adam Clarkin
Team Lead
Buyer intent
Ease of use
Sales Leader
quotegoogle
Enterprise

Ana Deacon

I find the analytics in trumpet to be game-changing, offering data from the buyer's side that we have never had before. This includes insights into who has viewed the Pod, total stakeholders shared with, which pages are most engaging, and identifying new contacts for our CRM. The integration with HubSpot is particularly convenient, allowing us to see insights directly in our CRM.

Ana Deacon
Senior Technical Program Manager
Buyer intent
quotegoogle
SMB

Garrett Dorman

I do like the templates. I like that it’s pretty easy that after a customer call, I can spin off a new microsite for a net-new customer or prospect, and that comes off as a very low lift for me, while also getting this over to the client in a very quick timeline so that it stays fresh. I really like that Trumpet gives me insights into what the customer is thinking. What are they navigating to? What are they most interested in? What landing pages are they viewing the most? How frequently are they accessing it? Those insights are really helpful for me as a seller to understand where their heads are at, or at least get a sneak peek into where their heads are at when we aren’t talking or communicating online as frequently. I use Trumpet to keep deals alive, engage customers, and understand buyer intent. It helps me inform customers about our processes and tools, consolidate conversations, and identify key stakeholders while saving time with templates and microsites.

Garrett Dorman
Strategic Accounts
Buyer intent
Personalisation
Ease of use
quotegoogle
Mid Market

Sam Guest

I really like the whole premise of trumpet: being able to interact with customers and influence their buying journey, even when I’m not in the room. I can see what customers are looking at and talking about when I’m not there. It gives me clarity on what’s important and how genuine the sales opportunities are.

Sam Guest
Senior Account Manager
Prospect engagement
Buyer intent
Account Executive
quotegoogle
SMB

Bronwen Duly

I like the flexibility of trumpet and the fact that you can brand it so easily. It’s very responsive to changes, allowing us to develop professional digital deal rooms. The ability to add videos, comments, and facilitate interaction between customers and Account Executives is great. It’s also a plus that you can bring in external stakeholders at any stage in the sales cycle, where they are presented with a wealth of information that helps speed up the buying process. The range of possibilities, like creating organisation charts and providing analytics, is impressive, and we’re only just starting to explore everything it offers. Finally, I really value the support trumpet provides and find it to be a much more scalable tool. I find trumpet offers essential AI elements that previous digital deal rooms lacked, providing valuable resources and helping speed up the sales cycle. It enhances customer engagement and professionalism from the start and is going to be extremely scalable.

Bronwen Duly
UK Sales Manager
Buyer intent
Personalisation
Prospect engagement
Sales Leader
quotegoogle
SMB

Mark Harrison

I like the adaptability and flexibility of the templates and how we can customise the experience for each customer. The collaborative nature is great, allowing cross-functional teams to use the tool, contribute content, and continue to iterate. Most importantly, the analytics provide additional signals on which accounts are progressing and what we should focus on with our clients. The initial setup was straightforward, and we had good team support throughout.

Mark Harrison
Vice President of Sales
Buyer intent
Sales Leader
quotegoogle
Enterprise

Alexandra Sanz

Easy to use and very helpful for prospects. Having all documents in the same place helps avoid losing information. It helps centralise resources and maintain a connection with prospects.

Alexandra Sanz
Account Executive
Multithreading
Buyer intent
quotegoogle
Enterprise

Kathryn Bullock

I like that trumpet is easy to use on both ends, for us and for customers/prospects. The initial setup was great, which made the transition smooth for our team. trumpet helps in dealing with lots of information spread across different places.

Kathryn Bullock
Account Executive
Ease of use
Onboarding
Buyer intent
Account Executive
quotegoogle
SMB

Antonio Worner

I really appreciate how trumpet allows us to engage with critical stakeholders who aren't present during demonstrations by providing them with collateral. It also provides valuable data on their engagement patterns.

Antonio Worner
Revenue Operations Lead
Multithreading
Buyer intent
quotegoogle
Enterprise

Matt Averett

Trumpet has allowed me and my customers to stay on the same page with content, collateral, meeting review, planning, etc. Rather than jumping around from email and other mediums searching for things, they know that I will be placing everything in that one-stop-shop.

Matt Averett
Senior Account Development Manager
Collaboration
Buyer intent
Sales Leader
quotegoogle
SMB

Ben Collins Jones

A powerful Digital Sales Room with excellent support. I use trumpet to drive customer and prospect engagement, and I appreciate its easy access platform that helps customers understand our product solutions and usage. It's clean, easy to engage with, and provides key commercial insights, focusing on the parts of the digital room clients want to explore.

Ben Collins Jones
Global Customer Solutions Manager
Buyer intent
Sales Leader
quotegoogle
Mid Market

Charles Proctor

I use trumpet to centralise updates and share company-specific content, which improves our customer engagement by providing clear visibility into what's being viewed. It keeps our conversations moving efficiently and helps me track engagement in a meaningful, customized way.

Charles Proctor
Account Executive
Ease of use
Buyer intent
Account Executive
quotegoogle
Mid Market

James Smith

Trumpet has become a critical part of how our Enterprise teams sell — What I love is how trumpet aligns tightly with MEDDICC. It gives our champions a single workspace to sell internally, and visibility into who’s engaging across the buying committee.

James Smith
Senior VP EMEA
Buyer intent
Ease of use
Sales Leader
quotegoogle
SMB

Tom Boswell

I really appreciate using Trumpet for new business because it enables a compelling and seamless customer experience. The platform's completeness allows for a brilliant end-to-end sales experience, making my sales operations smoother and more efficient.

Tom Boswell
Sales Manager
Buyer intent
Sales Leader
quotegoogle
SMB

Marija Traut

I have been using trumpet for sales purposes for half a year, and it has been quite intuitive to set up. I love how it helps me control the sales process effectively, which is extremely beneficial. trumpet stands out to me because of its specific features that allow me to identify new stakeholders in the sales process, which enhances my ability to manage and expand our sales strategy. The feature where stakeholders provide their email when accessing our trumpet page allows me to easily identify new stakeholders involved in buying and selling processes.

Marija Traut
Senior Account Executive @ Adverity
Multithreading
Buyer intent
Account Executive
quotegoogle
Mid Market

Becca Godding

Super easy to use user interface and easy to make changes to Templates over time. Best thing is being able to track all interactions on each Pod. Trumpet has helped us level up how we share proposals. Benefits us by tracking signals of who is engaged in the project.

Becca Godding
Account Executive @ Juro
Ease of use
Buyer intent
Account Executive
quotegoogle
Mid Market

Jay Patterson

Great software. What I like best is the engagement insights and ease of creating. The biggest benefit is aligning with customers later in the sales cycle. Keeping momentum in deals.

Jay Patterson
Director, Commercial Sales & Business Development @ AutogenAI
Buyer intent
Prospect engagement
Sales Leader
quotegoogle
Enterprise

Josh Cooper

We use trumpet every day for opportunities, and the fact that you have visibility on who’s engaged with your proposal, to understand buyer intent, to provide live, engaging information that’s fully customisable to the prospect, and you can chat directly to prospects. It’s exceptionally helpful and transformative.

Josh Cooper
Senior Business Development Manager @ Cision
Personalisation
Buyer intent
Collaboration
SDR / BDR
quotegoogle

Aaron Doran

Fantastic, easy-to-use product — the sales teams love it. Customers love it. The setup was pain-free and Trumpet talks to the systems we need it to talk to. The best Digital Sales Room with the best service. The biggest benefits for us are the Mutual Action Plans, customer insights, content dissemination, and multithreading.

Aaron Doran
Team Lead, Revenue Enablement Performance @ Personio
Buyer intent
Content consolidation
Ease of use
Sales Leader
quotegoogle

Marc Di Lucia

It is incredibly easy to use, there's lots of support from the CS team, and it's helping me close deals quicker! New great product, easy-to-use and very helpful CSM! Trumpet helps us to multi-thread deals, engage stakeholders, gain insight, and close deals quicker.

Marc Di Lucia
Enterprise Account Executive @ Xelix
Buyer intent
Ease of use
Account Executive
quotegoogle
SMB

Emily Bilodeau

Trumpet is a clear and concise single source of truth; you can password/email protect certain pages for leadership only and get cool analytics on who is viewing the room. The ability to save Pages and Widgets to use in other Templates is clutch. Plus, they have SO many integrations.

Emily Bilodeau
Customer Success Manager @ DX
Buyer intent
Content consolidation
Customer Success Manager
quotegoogle
Enterprise

Scott Finden

Building a Digital Sales Room for the first time. 3 things I've learned: Trumpet has templates that get the ball rolling nicely. It's quick & easy to edit (the drag & drop nature isn't dissimilar to Monday.com), so I've been able to create a tailored environment quickly. There's a neat insights hub to keep an eye on — once I share this with prospects, I'll be keeping tabs to dial into buyer intent & map stakeholders.

Scott Finden
Account Executive @ Monday.com
Buyer intent
Personalisation
Account Executive
quotegoogle
Enterprise

Kyle Willis

I've used Mutual Action Plans for years to keep deals on track, but using one inside trumpet from the very first call gave us an edge I hadn't expected. Instead of attaching a static doc, we pulled the MAP up live on every call. It became the heartbeat of the deal. Since trumpet lets you track who's in the room, what they're looking at, and when. If you’re not using a platform like trumpet to drive your sales process, you’re probably leaving value on the table.

Kyle Willis
Enterprise Account Executive @ Gong
Buyer intent
Collaboration
Account Executive
quotegoogle
Enterprise

Natalie Spencer

Excellent tool for sales engagement. Trumpet has been an invaluable tool in our sales process, offering excellent visibility into how customers engage throughout the deal lifecycle. With its intuitive platform, we’ve been able to track interactions, understand prospect behaviour, and tailor our outreach accordingly. The insights provided have been instrumental in refining our approach, increasing engagement, and ultimately boosting our win rates.

Natalie Spencer
Revenue Enablement Lead @ TestGorilla
Buyer intent
Personalisation
Prospect engagement
Sales Leader
quotegoogle
SMB

Mike Thomas

Trumpet creates a seamless buyer journey and helps to expand accounts more easily. Having one consolidated place — rather than emails, multiple systems, and everything else — for a Mutual Action Plan keeps momentum in our partnerships. Then there's the real-time updates of someone in your Pod; you can get a temperature gauge on how active your buyer is and act accordingly. Live commenting adds to the experience, taking the likes of collaborative Google Docs into a new age.

Mike Thomas
Account Director @ Runa
Buyer intent
Content consolidation
Prospect engagement
Account Executive
quotegoogle
Enterprise

Jc Pollard

Gong can give you all the data for the time you're on the call with them; combine that with Trumpet, which can give you all the data when you're not in the room. It's a powerful combination. These rooms give you so much insight into: what people are actually interested in, who the real decision-makers are, and how the org fits together. This stuff is ridiculously helpful.

Jc Pollard
Mid Market AE Manager @ Gong
Buyer intent
Prospect engagement
Account Executive
quotegoogle
Enterprise

Dimana Sofia Dollo

A fantastic tool for collaboration with clients and forecasting deal likelihood. Trumpet centralizes client communication, eliminating scattered follow-ups and saving time. The engagement score helps prioritize deals likely to close, improving efficiency and organization while strengthening client relationships.

Dimana Sofia Dollo
Account Executive @ Personio
Buyer intent
Collaboration
Time saving
Account Executive
quotegoogle
Mid Market

Chloe Feist

Trumpet offers something different compared to just emails and attachments: ensuring clients are reviewing the sales documents we send to them, seeing what they are most interested in, and displaying information in a fun, interactive way to engage clients and gather insights.

Chloe Feist
Partner Account Executive @ Employment Hero
Prospect engagement
Buyer intent
Collaboration
Account Executive
quotegoogle
Mid Market

Caroline Meredith

Trumpet supports the entire lifecycle — one location for all customer/prospect activity to ensure all stakeholders remain engaged. The Pods also become a central location for us as a business to review the entire sales process and ensure an efficient handover to our delivery and customer success teams, ensuring we deliver the value/ROI the customers expected. We've even had customers/prospects comment on how helpful it is for them.

Caroline Meredith
Sales Director @ AccessPay
Content consolidation
Buyer intent
Ease of use
Sales Leader
quotegoogle
SMB

Chai Clarkson

Trumpet has revolutionised our deal management. The ability to centralise our sales process enabled us to drive down our average sales cycles and have clear visibility of the health of our deals. We sell into large enterprise businesses; therefore, there are a lot of documents and stakeholders involved in the process. Before using trumpet, it was a challenge to spin multiple plates at once, which led to our sales cycles being long and a lack of confidence in the exact status of our deals.

Chai Clarkson
Head of Sales @ Cygnetise
Buyer intent
Content consolidation
Sales Leader
quotegoogle
Mid Market

Staci Cotton

Once the templates have been created, they are so versatile and easy to reuse for many other customer conversations. The diversity of the Widgets we can add and saving different info relevant for individual customers has been much better than sending a lengthy email! I also like that you can see the time customers spend on it and when it has been opened.

Staci Cotton
Trust Customer Success Manager @ Juniper
Content consolidation
Buyer intent
Customer Success Manager
quotegoogle
SMB

George Callagher

In negotiations with multiple stakeholders, crucial information can get lost in emails. Trumpet streamlines this process by providing a central location for both the prospect and our team to reference important details. By identifying who is involved in the deal through their email addresses, we can easily engage the necessary stakeholders and effectively multithread the negotiations.

George Callagher
Account Executive @ Fixtuur
Buyer intent
Multithreading
Account Executive
quotegoogle
Enterprise

Caragh Hehir

I've been using trumpet now at a couple of different companies and I couldn't imagine selling without it. It makes my follow-ups so seamless, clients love having everything available in one place, and the insights available through trumpet really help me to manage my pipeline and deals.

Caragh Hehir
Account Executive @ Employment Hero
Following up
Buyer intent
Account Executive
quotegoogle
Enterprise

Allison Kavanagh

I've been using trumpet for the past several months as an AE, and it's been a game-changer for managing my deal rooms. The platform makes it super easy to spin up new spaces for prospects—literally takes minutes instead of the hours I used to spend. What I really love is how I can see exactly when prospects are engaging with our materials, which helps me time my follow-ups perfectly (no more guessing games!).

Allison Kavanagh
Enterprise Account Executive II, EMEA @ Salesloft
Time saving
Buyer intent
Following up
Account Executive
quotegoogle
Mid Market

Matthias Klein

Trumpet allows me to empower my champion with a comprehensive resource that they can share with their team. This ensures that everyone has access to the latest information, demos, and business cases, enabling them to make informed decisions and advocate for our solution. Additionally, the valuable insights provided by trumpet help me identify key stakeholders, track their engagement, and uncover potential opportunities.

Matthias Klein
Account Executive @ Storyblok
Content consolidation
Buyer intent
Account Executive
quotegoogle
Mid Market

Thulani Gushman

Trumpet is helping manage sales conversations so I do not have to sift through my emails and CRM to find out which materials I've sent and if they've opened and viewed those emails/materials. It's helpful when I need to keep my manager in the loop on deals and how they're progressing.

Thulani Gushman
Sales & Business Developer @ Teamtailor
Ease of use
Buyer intent
SDR / BDR
quotegoogle
SMB

Gemma-Rose Churchill

I love how everything is streamlined in one place. I actually look forward to sending our proposals to clients now, as I know they are going to look super slick and easy to navigate. I also like the reporting tool, you can see when a prospect has looked at the proposal and what part, making easier to plan next steps.

Gemma-Rose Churchill
Global Senior Business Development Manager @ Hirespace
Buyer intent
Time saving
SDR / BDR
quotegoogle
Mid Market

Chris Fenton

It's a great way to feed information to your prospects over the course of a sales cycle, rather than sending numerous emails with multiple attachments and PDFs that become outdated as soon as you've sent them. By far the best feature is the insights you gain about the level of engagement your prospect has with the pod, allowing you to address any drop in engagement promptly.

Chris Fenton
Senior Solutions Specialist @ Eploy
Content consolidation
Buyer intent
Prospect engagement
Account Executive
quotegoogle
Mid Market

Joe Holness

Trumpet is incredibly intuitive. Its features are robust and thoughtfully designed, streamlining my workflow and saving me so much time. The customisation options are fantastic, allowing me to tailor it exactly to my needs. The software’s ability to provide clear data insights and seamless integration with other tools is a game-changer for efficiency.

Joe Holness
Senior Sales Executive, Enterprise @ Benify
Time saving
Personalisation
Buyer intent
Account Executive
quotegoogle
Enterprise

Zac Martin

I call it a 'Prospect Portal'. My colleague calls it a 'Deal Jacket'. Whatever you call it, it helps keep all of your pre-sale information and communication in one place, while giving you key data points and alerts along the way to keep the deal moving forward.

Zac Martin
Regional Sales Executive @ ECI Software Solutions
Buyer intent
Content consolidation
Account Executive
quotegoogle
Mid Market

Sam Irving

Trumpet allows us to utilise insights to quicken our sales cycles as well as them having a great team of helpful team members who are consistently listening to our feedback!

Sam Irving
Revenue Operations Specialist @ AccessPay
Time saving
Buyer intent
quotegoogle
Mid Market

James Dolan

The Pods have really allowed us to build out customer journeys for our clients and onboard our customers via one simple link. We have been able to promote additional products and services and more importantly track all interactions in one place.

James Dolan
Solutions Manager @ Zoopla
Buyer intent
Onboarding
Account Executive
quotegoogle
Enterprise

Jack Neicho

Closed a deal that was slipping through our fingers, and trumpet's digital sales room helped save the day! Picture this: 3 decision-makers, 2 competing vendors, and 1 tight deadline. trumpet's engagement analytics became our secret weapon. Result? A signed contract and a very impressed new client!

Jack Neicho
Mid-Market Account Executive @ Salesloft
Prospect engagement
Buyer intent
Account Executive
quotegoogle
SMB

Adam Baker

In 2024, we started using trumpet to manage our sales process. We’re always focused on working efficiently—and the insights and analytics from trumpet have been invaluable in helping us prioritise our time and focus on leads most likely to progress.

Adam Baker
Chief Strategy Officer @ Indico Labs
Time saving
Buyer intent
Sales Leader
quotegoogle
Enterprise

Ellie Salsbury

It’s an extremely helpful prospecting tool (for both cold and warm leads). Personalising Pods for individual companies is especially useful, as is the ability to create Pod templates to reuse for future prospects. I really like the Podboard, which tracks activity on my Pods and is a useful reporting tool. I would highly recommend trumpet to any business as a prospecting tool.

Ellie Salsbury
Adsmart Executive @ Sky
Prospect engagement
Buyer intent
Account Executive
quotegoogle
Mid Market

Malvina EL-Sayegh

With trumpet, we get buyer intent data like who is looking at our sales content, who shared it, what new stakeholders are viewing it, and who they are—real engagement data which syncs to our CRM, allowing me to forecast way more accurately. Does it work? Well, after just 3 months, one of our AE's saw her post-demo response rate increase by 10% and her win rate doubled!

Malvina EL-Sayegh
Director of Revenue Enablement @ Oyster
Prospect engagement
Time saving
Buyer intent
Sales Leader
quotegoogle
Mid Market

Giuliana Kiabi

Trumpet helps me keep a temperature on conversations that are happening when I'm not in the room. If there's no movement, we know that the conversations that we'd want to happen are not happening. Being able to monitor that is excellent.

Giuliana Kiabi
Head of Ent CS @ Jiminny
Prospect engagement
Collaboration
Buyer intent
Customer Success Manager
quotegoogle
Mid Market

Zeke Iddon

One of my favourite things about trumpet is that I'm able to track buyer engagement in Pods. I'm seeing ‘who’ they're sharing with. I can then contact their colleagues who we may have more luck with.

Zeke Iddon
Global Marketing Manager @ Credentially
Ease of use
Multithreading
Prospect engagement
Buyer intent
Sales Leader