B2B sales is evolving fast, with AI, personalisation, and digital self-serve experiences driving change. Using both digital tools and sales reps are 1.8x more likely to close high-quality deals. Platforms like trumpet enable sellers to create interactive, personalised experiences, keeping buyers engaged and deals moving.

Catching up with Russell, Head of Customer Success at trumpet for the perfect sales to customer success handover.

If you want to close more deals this year, you need to break the mold. Buyers expect more than just a pitch; they want a frictionless, hyper-personalised, and value-driven experience from the very first interaction. Here’s how to make sure your sales approach is truly unforgettable in 2025.

How Helena a Senior Account Executive at trumpet closed a closed lost deal with trumpet.

Your outbound sequence can make or break your opportunity - With the right template in place you can boost win rates by 40%.

AI can benefit B2B sales, but only when implemented thoughtfully. Common missteps include poor data quality, over-reliance on automation, and inadequate training. Success requires clear goals, robust data processes, and balancing AI efficiency with human personalisation.

As sales leaders, we juggle immense pressure to hit ambitious targets while building a culture where our teams can thrive. How do we create an environment where stress is managed effectively for both ourselves and our teams?

In B2B sales, success isn’t just about how many deals you close—it’s about closing the right deals.

MySalesCoach is the leading Sales Coaching Marketplace. In this article Richard Smith, Head of Growth at MySalesCoach, outlines strategies for coaching your reps to improve their deal execution while incorporating a couple of statistics to drive the importance of great coaching home.

Sales leaders know the thrill of closing deals and the pressure of meeting targets. The path to success isn’t paved by sheer volume alone. Instead, focused, strategic outreach is the key to building long-term, scalable results.

Time tactics for top Sales Leaders to improve your output and your team's output for 2025.

Tips for sales leader to improve the buyer journey for their customers and their teams.

Creating a well-defined high-impact Q1 sales strategy, by planning a framework that drives results from day one.

Productivity hacks for SDRs and AEs to start 2025 strong, from improving your morning routine to small work actions that will increase your output.

‍Consultative selling stands out as the preferred approach for sales professionals who aim to build lasting buyer relationships.

Why should you be using Digital Sales Rooms in 2025

Sales success hinges on breaking through the noise with personalised, multi-channel outreach. From using tools like LinkedIn Sales Navigator to crafting dynamic conversations and creating tailored trumpet Pods, SDRs can drive meaningful connections and standout engagement.