Content Analytics Software

The intelligence layer behind your content

From documents to mutual action plans to video, see the buyer behaviours that signal intent, momentum, and risk… All in one intelligent workspace.

Powering the world's best revenue teams.
From next-gen scaleups to established enterprises.

Trusted by more than 15,000 Revenue Teams of all sizes

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Sales Collaboration Software

A whole new way to collaborate with your buyers

It’s time to leave long email threads and “hopping on a call” in the past. Instead, meet the buyer how they want to be met; with chat, voice notes, video notes and huddles.

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Trusted by 5000+ of the best revenue teams globally

Spot trends across your entire content library

See document usage and engagement trends over time.

Understand how PDFs perform across different teams and Pods.

Compare documents by Pods they’re used in, users engaged, and downloads.

Build a data-backed content strategy that improves every quarter.

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Track deal progress with complete Mutual Action Plan visibility

See every Mutual Action Plan across all Pods in one dashboard.

Track step completion, overdue items, and next steps instantly.

Spot stalled deals with engagement and last-access insights.

Identify where buyers need support to keep momentum.

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Understand who’s watching your videos, and for how long

See total views, avg watch time across all videos in Pods.

Identify which stakeholders watched your video and from where.

Know when engagement drops off to improve your messaging.

Turn video insights into better follow-up and deal strategy.

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Content Analytics features

01

Huddles

Launch into quick informal multi-person calls and discuss your deal right where its happening.

02

Live chat

Say goodbye to endless email chains. Keep convos neatly organised in threads and answer questions quicker.

03

Page annotations

Add notes and comments to your Pod content, then @mention the buyer so they know exactly where to go.

04

@mention buyers

Ping buyers with a quick @mention and they'll get notified in a flash - no more missed updates!

05

Screen sharing

Share your screen on Huddles or pre-record something and shoot it over in live chat.

06

Voice and video notes

Make back and forth more personable. Add more context to the conversation with snappy voice and video notes.

Content trends

Spot engagement trends across your entire content library. See what’s gaining traction and where interest is dropping.

Document insights

Track how PDFs perform across Pods and teams. Compare views, downloads, and buyer activity to refine your content.

MAP visibility

View every Mutual Action Plan in one dashboard. Track progress, overdue steps, and buyer engagement instantly.

Video analytics

See who’s watching your videos and for how long. Identify drop-off points to sharpen messaging and follow-ups.

Intent signals

Turn every view, click, and action into intelligence. Surface momentum, risk, and the buyers who need attention next.

Frequently Asked Questions

What does Content Analytics measure inside trumpet?
Content Analytics tracks engagement across documents, PDFs, videos, and Mutual Action Plans. It reveals views, downloads, watch time, step completion, last-access activity, and stakeholder behaviour—all in one dashboard.
How do Content Analytics help my team prioritise deals?
By surfacing buyer intent signals such as spikes in document interest, MAP activity, or video replays, your team instantly sees which deals are heating up, which are stalling, and where the next follow-up should go.
How does MAP analytics support forecasting and deal health?
With full visibility into every Mutual Action Plan, you can instantly see progress, overdue steps, missing stakeholders, and engagement trends—making forecasting more accurate and identifying risk earlier.
How does the AI-powered transcription feature work?
Our AI-powered transcription automatically converts voice and video content into text. This feature works for pre-recorded content, making it easier to review and search through discussions.
Can I compare content performance across teams or Pods?
Yes. You can compare any document by team, Pod, usage, engagement, downloads, or stakeholders involved. This makes it easy to see which content works best across different motions and regions.
How does video analytics improve deal strategy?
Video analytics show who watched your video, where they watched from, and exactly when engagement drops. These insights help you refine messaging, tailor follow-ups, and understand which stakeholders are most active.
Paul S
Growth Manager Mid-Market (51-1000 emp.)
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Growth Manager Mid-Market (51-1000 emp.)
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Growth Manager Mid-Market (51-1000 emp.)
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Paul S
Growth Manager Mid-Market (51-1000 emp.)
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Paul S
Growth Manager Mid-Market (51-1000 emp.)
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Edhem Jahic
Sales Director Germany @ Cognism

Great solution to boost win rates and customer collaboration. What I like best about trumpet is how it makes outreach feel personal and engaging. The Pods are a game-changer—they let me create tailored Pods for each prospect, making communication much more interactive than just sending emails or PDFs. It helps me stand out and keeps prospects engaged throughout the sales process.

Cayley Thurlby
Enterprise Account Executive @ Storyblok

As a former project manager, I love how trumpet helps me keep all the information that I share in the sales cycle super organized. My prospects love it too! No more digging through email to find shared files, getting personalized with video recordings, and keeping all parties engaged with a Mutual Action Plan! There are so many creative ways to use Trumpet—I use it on every deal!

Felix Schmitz
Senior Account Executive @ Personio

Instead of countless slides with too much content, I can now create Mutual Action Plans together with my prospects and update them very easily. I love it! My prospects love the digital sales rooms. They’re not only quick to set up, they are also super intuitive and, above all, interactive thanks to the live chat options.

Chloe Feist
Partner Account Executive @ Employment Hero

Trumpet offers something different compared to just emails and attachments: ensuring clients are reviewing the sales documents we send to them, seeing what they are most interested in, and displaying information in a fun, interactive way to engage clients and gather insights.

Bella Gudewill
Enterprise Account Executive @ Sedna

Trumpet is great for driving deals forward! I love the Mutual Action Plan Widget because I have always had to create those in a spreadsheet that no one ever opened or added to. Now I can tag my buyers in the MAP and get them to action items. It's a centralised place for managing my deals. No more having to dig through emails to find all of the documents you have shared!

Why revenue teams ♡ trumpet

Hear why we're the top pick for high-performing teams.

Future-fit for any revenue leader

“We've eliminated chaotic follow-ups and are collaborating with our buyers. It’s boosted win rates and given me visibility across all deals.”

Koen Stam
Head of Benelux
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Accelerating our
deal cycles

“Trumpet creates a data driven, personalised and engaging sales process leading to higher conversion rates and faster deal cycles.”

Lesley Ronaldson
VP EMEA
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Trumpet is a game changer

“We now see exactly what a buyer is engaging with. It’s helped my team close faster and stay in control of deals — even asynchronously.”

Isa Sher
Sales Manager
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