Industry Reports

The Definitive Report on Buyer Enablement

Learn how top-performing GTM teams are simplifying buying journeys, shortening sales cycles, and winning more deals.

Tactics from teams enabling buyers, not just sellers

Discover how sales teams are shifting focus to match modern B2B expectations.

Real-life strategies that reduce friction

From asynchronous selling to content personalisation, explore what’s working in 2025.

Insights backed by sales leaders doing it right

Understand what top sales leaders are prioritising, and what they’ve left behind.

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34

pages of insight-
packed content

11

sales leaders on
2025 trends

50+

tactics to close
deals faster

34+

tools to make your tech stack ‘buyer-centric’

Here’s a sneak peek into the Report

Download full report

What leaders are already saying about the Report

“If you’re not enabling buyers, you’re not in the deal. Trumpet’s report shows how modern teams remove friction, close faster, and it’s packed with tactical gold.”

Koen Stam
Head of Benelux

“Buyers don’t stall because they don’t care, they stall because sellers make it too hard to move forward. This trumpet report is the playbook to fix that”.

David Katz
VP Corporate Sales

"The report nails what most sellers are still missing: Buyers don’t want more content, they want clarity, confidence, and control. This report has all these tactics."

Ollie Sharpe
CRO