Industry Reports
The Definitive Report on Buyer Enablement
Tactics from teams enabling buyers, not just sellers
Discover how sales teams are shifting focus to match modern B2B expectations.
Real-life strategies that reduce friction
From asynchronous selling to content personalisation, explore what’s working in 2025.
Insights backed by sales leaders doing it right
Understand what top sales leaders are prioritising, and what they’ve left behind.

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packed content
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2025 trends
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deals faster
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What leaders are already saying about the Report
“If you’re not enabling buyers, you’re not in the deal. Trumpet’s report shows how modern teams remove friction, close faster, and it’s packed with tactical gold.”

Koen Stam
“Buyers don’t stall because they don’t care, they stall because sellers make it too hard to move forward. This trumpet report is the playbook to fix that”.

David Katz
"The report nails what most sellers are still missing: Buyers don’t want more content, they want clarity, confidence, and control. This report has all these tactics."

Ollie Sharpe
