Key takeaways:
- Sales teams centralised content and communication into one workspace
- Context-based collaboration reduced reliance on email threads
- Real-time engagement insights helped reps prioritise follow-ups
- A unified sales experience reinforced Brevo’s own customer-first positioning
Brevo is a leading customer relationship platform helping businesses manage marketing, sales, and customer engagement at scale. With a strong focus on unified customer experiences, Brevo’s sales teams need tools that reflect the same clarity, consistency, and collaboration they promise their customers.
To bring their sales process into one connected flow, Brevo uses trumpet as a single, customer-facing workspace; centralising content, communication, and buyer collaboration in one place.
The challenge: scattered sales communication and lost context
Before trumpet, Brevo’s sales teams were dealing with a familiar problem: information was spread across email threads, attachments, and multiple tools. Important content lived in different places, stakeholders were hard to align, and reps spent too much time manually following up rather than having strategic conversations.
A Director of Sales Enablement at Brevo described this as their biggest headache, juggling email threads, lost attachments, and fragmented stakeholder communication across deals .
This fragmented experience didn’t just slow down sales teams, it also conflicted with Brevo’s own message around creating unified customer experiences.
One central workspace for every deal
With trumpet, Brevo brought everything into a single sales workspace that both reps and prospects can access through one shared link.
Account Executives now use Pods to keep all relevant sales information - demos, documents, next steps, and collaboration in one place throughout the entire sales process.
As one Brevo Account Executive put it:
“This platform makes it simple to keep all the information you want your prospect to access throughout the sales process in one convenient place.”
Instead of sending multiple documents or chasing stakeholders across inboxes, everything lives inside a single, structured workspace.
Simplifying collaboration and buyer communication
Centralisation wasn’t just about content, it fundamentally changed how Brevo’s teams communicate with prospects.
Trumpet enables context-based collaboration directly within the sales workspace, allowing reps and buyers to engage around specific content, timelines, and next steps.
One Account Executive highlighted how this transformed their day-to-day work:
“Communicating with my customers in a context-based way and collaborating with them on different projects, including mutual action plans, has been a huge benefit.”
This shift reduced reliance on long email threads and helped keep conversations focused, relevant, and easy to follow for everyone involved.
Keeping prospects engaged with visibility to match
Engagement visibility was another key driver for Brevo.
Trumpet gives reps real-time insight into how prospects interact with shared content: who’s engaging, what they’re viewing, and when they return.
A Senior Account Executive at Brevo explained how this helped them stay on top of deals:
“Trumpet helps me keep my prospects engaged and allows me to monitor if and when they interact with the provided assets.”
For enterprise and multi-stakeholder deals, this insight removes guesswork and enables more timely, relevant follow-up.
Designed for sales teams: Easy to adopt, easy to scale
Brevo’s teams also valued how quickly trumpet could be adopted across the organisation.
From individual reps to enablement leaders, the platform was described as intuitive, powerful, and clearly designed for sales use cases.
As one Account Executive noted:
“It’s very intuitive to use and offers many out-of-the-box features and integrations.”
Meanwhile, Brevo’s enablement and marketing teams highlighted how easy it was to gather, manage, and share the most important sales information in one place, supported by strong onboarding and customer support from the trumpet team .
A future-proof sales workspace
For Brevo’s sales enablement leadership, trumpet stood out not just for what it delivers today, but for how quickly it’s evolving.
The flexibility to add content widgets on the fly, create personalised sales rooms in minutes, and access buyer engagement analytics is already driving value, with AI-powered capabilities opening up even more potential over time.
As the Director of Sales Enablement at Brevo shared, trumpet’s analytics are already providing insight into which content resonates most with prospects and where engagement is strongest, helping teams prioritise their time more effectively .
The result: sales, unified
By using trumpet as a single sales workspace, Brevo has replaced scattered communication with a clear, centralised experience that reflects the unified customer journeys they advocate.
For Brevo’s sales teams, that means:
- One place to manage every deal
- Clear visibility into buyer engagement
- Less manual follow-up and admin
- More time for strategic, high-impact conversations
For prospects, it means a more organised, transparent, and collaborative buying experience, everything they need, in one place.
Or, as one Brevo team member simply put it:
“A must-have.”
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