Key takeaways:
- Personalised digital sales rooms elevated the post-demo experience
- Multithreading deals became easier across complex buying groups
- Buyer engagement data surfaced hidden stakeholders and momentum
- Centralised content reduced admin and helped deals progress faster
Salesloft is a leading revenue orchestration platform, helping sales teams engage buyers more effectively and close deals faster. As buying groups grow larger and more complex, Salesloft’s sellers need to stand out post-demo, engage multiple stakeholders, and maintain momentum - without adding friction or admin.
To elevate their sales experience and create a clear point of differentiation, Salesloft’s revenue teams use trumpet as a collaborative, customer-facing workspace that brings together content, engagement, and buyer collaboration in one place.
The challenge: crowded inboxes and harder-to-reach buyers
Modern buyers spend less time live with sales reps, while deals involve more stakeholders than ever before. For Salesloft’s sellers, that meant two core challenges:
- Key sales content getting lost in email threads
- Limited visibility into who was engaging, when, and why
Account Executives needed a way to equip prospects with everything they needed to move forward - while also giving sellers insight into deal momentum beyond gut feel.
As one Salesloft AE put it, prospects were seeing countless demos and follow-ups, making it harder to stand out with a simple email alone .
A step up from the post-demo email
Trumpet gave Salesloft a clear way to differentiate the post-demo experience.
Instead of sending a recap email with links and attachments, sellers create a personalised, branded Pod - a dedicated digital space built specifically for each prospect.
One Account Executive described the impact clearly:
“It acts as a ‘step up’ for customer experience - when they receive a custom microsite just for them post-demo versus just an email.”
This shift helped Salesloft sellers separate themselves from competing demos while giving buyers a single place to return to as they evaluated the solution.
Multithreading deals with confidence
As deals grew more complex, multithreading became critical.
Trumpet enabled Salesloft sellers to engage multiple stakeholders inside one shared workspace, keeping everyone aligned without fragmenting communication across inboxes.
“It allows a collaborative space where I can get multithreaded on my deals,” shared one Salesloft AE.
For SDRs and AEs alike, this made it easier to equip champions with the right materials and help prospects share content internally - without losing context or control.
Visibility into real buyer engagement
One of the biggest shifts for Salesloft’s teams came from real-time engagement visibility.
Instead of guessing based on email opens or waiting for replies, sellers could see exactly when prospects were engaging with content, which sections mattered most, and who else was involved.
An Enterprise Account Executive highlighted how this changed follow-up timing:
“I can see exactly when prospects are engaging with our materials, which helps me time my follow-ups perfectly - no more guessing games.”
In one competitive deal, this visibility revealed an unexpected stakeholder engaging with content outside the usual buyer persona.
A Sales Development Representative shared:
“I spotted an unexpected stakeholder in IT engaging with my content. The pages they viewed gave me insight into their interests, which helped me tailor the conversation and ultimately win the deal.”
What could have remained a hidden blocker became a decisive advantage.
Centralising content as deals progress
Salesloft sellers also needed a way to keep content organised as deals evolved.
Trumpet became a living workspace that sellers could continue to update throughout the sales cycle - adding new resources, tailoring content, and guiding prospects through each stage.
As a Senior Account Executive explained:
“Having sales collateral in different places gets lost in threads of emails. Trumpet centralises all the resources in one place, and you can continue to add to it as the deal progresses.”
Templates and custom branding made it easy to spin up new Pods in minutes, ensuring consistency without slowing reps down.
Designed for sellers, loved by buyers
Across roles - from SDRs to Enterprise AEs - trumpet was described as intuitive, easy to use, and powerful enough to support complex deals.
“It’s easy to use and a one-stop shop for prospects,” shared one Salesloft AE.
Automatic notifications, CRM integration, and engagement tracking reduced admin work, while buyers benefited from a clear, organised space that supported asynchronous decision-making.
The result: deals that move faster, with better experiences
By using trumpet as a digital sales room, Salesloft’s teams transformed how they manage deals and engage buyers.
For sellers, that means:
- A differentiated post-demo experience
- Better multithreading across buying groups
- Clear visibility into buyer engagement
- Less admin and better-timed follow-ups
For buyers, it means:
- One clear place to access everything
- A more thoughtful, collaborative experience
- Confidence to evaluate and share internally
Or, as one Account Executive summed it up:
“Trumpet has been a game changer for my sales process.”
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