BUYING SIGNALS PLAYBOOK

Spot buyer intent before your competitors do

We analysed buyer behaviour across more than 100,000 sales rooms and 1,000 companies to uncover the actions, content and engagement patterns that genuinely move deals forward.

The signals that actually predict a win

Deals carrying 25 or more buyer signals close 61% more often. See which behaviours carry the most weight.

Know when a deal has gone internal

Win rates hit 56% when a Pod gets shared inside the buying committee. Learn to spot the handover as it happens.

Act at the moment of peak attention

Buyer engagement peaks at 3pm. Time your follow-up around when your buyers are actually in the room.

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