Coming soon  |  Agentic Workflows

Keep deals moving.
Put agents to work.

Turn deal changes, sales calls, and buyer signals into action. AI agents create and update your Pods automatically, with you in control of what goes live.

Trumpet Agentic Workflows builder: a HubSpot deal-created trigger creates a Pod from a template and notifies the owner in Slack, built with AI Copilot

Trusted by 15,000+ revenue teams of all sizes

From trigger to action

Every workflow follows four steps. Agents handle the work, you approve what happens next.

Step 1

Something happens

A deal moves stage. A call ends. A buyer goes quiet. Your workflow kicks in.

Step 2

Set the right path

Conditions check the data to decide whether the workflow runs and what path it takes.

Step 3

Agents get to work

Agents read call transcripts, apply judgement and create, update, show or hide Pod content.

Step 4

You give the go-ahead

You decide what can run on auto-pilot and what requires your approval.

Pods that build themselves

No more building a Pod from scratch. Trumpet creates it the moment a deal's created or changes stage, already filled in with CRM details.

Deal stage triggers the build

When a deal's created or hits a stage in HubSpot or Salesforce, trumpet builds the personalised Pod from your Template, with all deal data filled in.

✓ CRM-triggered Pods

The right Template for the deal

Pick a different Template based on deal type or stage, so the Pod structure matches where the deal or customer is at, instead of a one-size-fits-all default.

✓ Template rules

Every deal counted

Every deal gets a Pod automatically, so pipeline and engagement reporting never has gaps.

✓ Consistent coverage

Calls that turn into action plans

A trained trumpet Agent reads and understands the transcript and drafts the Mutual Action Plan and related content.

An Agent reads the transcript for you

The moment a call finishes, the Agent picks out what was agreed, and next steps.

✓ Call-triggered agent

Steps, owners and dates, drafted automatically

Suggested updates to the Mutual Action Plan come straight from the conversation, not from memory.

✓ MAP auto-updates

New stakeholders, picked up automatically

Anyone mentioned on the call gets suggested for the Org Chart, so multithreading doesn't depend on a rep remembering.

✓ Org Chart suggestions

The right content at the right moment

Pages reveal themselves as the deal's ready for them, so buyers always see the right content at the right moment.

Content reveals itself as the deal moves

Pricing unlocks at proposal stage, security and compliance pages appear when legal review starts, each one revealing automatically.

✓ Stage-based reveals

Buyer activity can trigger a reveal too

Hide and unhide pages based on what's happening inside the Pod, not just what's logged in the CRM.

✓ Signal-based reveals

A Pod that moves with the deal

Buyers always see a Pod that matches where the deal actually is, not a static page frozen at send.

✓ Always up to date

A process your whole team follows

Admins decide who each workflow runs for and whether it's mandatory, so consistency doesn't depend on anyone remembering.

Choose who it runs for

Enrol individual reps, whole teams, departments, or the entire brand.

✓ Audience controls

Forced or optional, your call

Forced workflows run for everyone, optional ones let reps switch them on or off for themselves.

✓ Forced vs optional

A clear record of what ran

Workflow history shows every run, what failed, and what needs a retry, so nothing gets missed silently.

✓ Workflow history

Tell Copilot what you want, and it builds the workflow

Describe what should happen and when, fine-tune the steps, then share what works with your team.

Describe it, Copilot builds it

Tell Copilot what should happen and when, and it builds the steps for you.

✓ Copilot-built workflows

Fine-tune the steps

Edit anything Copilot builds, so the workflow matches your process exactly.

✓ Editable steps

Save what works, share it with the team

Once a workflow's running the way you want, save it as a Template so the rest of the team can use it too.

✓ Save as Template

Act on buyer engagement as it happens

When a buyer engages in the Pod, trumpet can respond straight away, so follow-up happens while interest is high.

Buyer activity starts the workflow

Trigger a workflow when viewing time jumps or a champion hasn't visited for a set number of days.

✓ Trumpet Signals triggers

Respond with the right content

Reveal the next page or drop in the right saved Widget as soon as a buyer engages with what came before.

✓ Engagement-led content

Catch a quiet champion early

Flag the Pod to the rep before the deal stalls, instead of finding out at the next pipeline review.

✓ Momentum alerts

The building blocks behind every workflow

Whether it's a simple reveal-a-page rule or a full call-to-MAP pipeline, every Agentic Workflow is built from the same six pieces.

Triggers

Start a workflow from a CRM change, a finished Gong call, buyer activity in the Pod, a schedule, or anything else connected through the API, Zapier or n8n.

Conditions

If/else logic decides whether the workflow runs, and which path it takes, based on the data it receives.

Actions

Create a Pod from a Template, reveal or hide pages, update the Mutual Action Plan or Org Chart, drop in a saved Widget, pull in a call recording, or write activity back to the CRM.

Approval

Low-risk steps just happen. Anything that changes a plan the buyer sees waits for the rep to accept it first.

Workflow history

Every run is logged, with start and finish times and whether it succeeded, so failures get caught and retried, not missed.

Templates

Start from CRM deal to Pod, Gong call to MAP or closed-won to onboarding Pod, or describe what you want to Copilot and save it as a Template once it works.

More ways to trigger a workflow

Agentic Workflows connects natively to your CRM and to Gong, and to almost anything else your team uses through the API, Zapier or n8n.

HubSpot logo

HubSpot

When a deal's created or changes stage, trumpet builds the Pod from your Template with company and deal value already filled in.

Salesforce logo

Salesforce

When an opportunity reaches a stage you choose, trumpet reveals or hides the right pages in the Pod.

Gong logo

Gong

When a call finishes, an agent reads the transcript and suggests updates to the Mutual Action Plan.

Slack logo

Slack

When a workflow needs your approval, or a deal's gone quiet, trumpet sends the alert straight to Slack.

Typeform logo

Typeform

Connect a form through Zapier so a new submission creates a Pod straight from your Template.

Google Calendar logo

Google Calendar

Connect through Zapier so a booked demo creates or updates the right Pod automatically.

Gmail logo

Gmail

Connect through Zapier so a specific reply or label moves a workflow on to its next step.

Google Drive logo

Google Drive

Connect through Zapier so a new file dropped in a folder gets pulled straight into the right Pod.

Meet Copilot. Your next step, done for you.

Copilot turns your call recordings, CRM data, sales room collateral and stakeholder engagement into a Pod with personalised content built for that buyer.

  • Builds a tailored Pod from a single prompt
  • Pulls the right content from your CMS or library
  • Turns buyer signals into a recommended next move

Vibe code anything your deal needs.

Describe what you want and Canvas in Copilot builds a fully interactive, branded Widget inside your Pod in seconds, from ROI calculators to dynamic competitor comparisons.

  • Builds an interactive Widget from a single prompt
  • Branded automatically to match your Pod
  • Tracked alongside everything else in the deal

Drive trumpet from wherever your AI lives.

Connect trumpet via MCP so Claude, ChatGPT, Gemini, Gong and more can access your Pods, engagement data and deal signals, without switching tabs.

  • Build Pods right from your AI assistant
  • Surface buyer engagement and spot deal risk
  • Take action without ever leaving the tools you use

Agentic Workflows FAQs

We have a dramatic impact across your key metrics

“Our win rate increased by 67%”

Enterprise

Async selling

Faster deals

Koen Stam

Director of International

“We got higher conversion rates”

Enterprise

Stakeholder mapping

Buyer experience

Lesley Ronaldson

VP, EMEA

READY TO SEE IT IN ACTION?

Put AI to work in your revenue team

Book a demo and see how trumpet AI helps reps build faster, guide deals smarter, and close more.

Book a demo and see how trumpet AI helps reps build faster, guide deals smarter, and close more.