DEAL RISK PLAYBOOK
Turn buyer behaviour into a clearer view of deal health
We analysed buyer behaviour across more than 100,000 sales rooms to uncover the signals that show whether a deal is building momentum, slowing down or quietly slipping away. This practical playbook shows you what to look for, and what to do next using buyer behaviour rather than seller instinct to understand deal health.
The signals that reveal real deal health
Deals with 101+ interactive buyer signals reach a 64% win rate, compared with 29% when there are no signals. Learn which actions indicate genuine engagement and which deals need attention.
Know when momentum is building
When buyers come back 6–8 times, deals close in an average of 39 days, compared with 75 days when they don’t return. See how revisit behaviour can help you separate real momentum from passive viewing.
Get more of the buying group involved
Deals involving 7+ stakeholders reach a 75% win rate, while bringing procurement into the Pod is associated with an 83% increase in win rate. Learn when to widen the conversation and who needs to be involved.

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