The buying process still needs work

Only 9% of AEs think their company’s buying process is very good. See where sellers believe the biggest gaps are and what revenue teams are prioritising to improve the buyer experience.

Multithreading remains a major challenge

78% of AEs find it difficult to multithread beyond their champion, while 55% believe access to more stakeholders would improve win rates. See why stakeholder visibility is becoming a bigger priority.

Sellers are changing how they engage buyers

From video and personalised follow-ups to Mutual Action Plans and Digital Sales Rooms, discover the tools and tactics AEs are using to create a more engaging buying experience.