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Key takeaways
✔️ Senior execs prefer short, to-the-point emails - 2–3 short paragraphs.
✔️ Get the tone and nuance right. Relevance beats fluff every time.
✔️ Complex or innovative solutions? Look beyond email think communities, webinars, or live education.
✔️ There’s no magic word count but long, rambling emails are a quick way to lose attention.
How to write outreach senior decision-makers will actually read with Rob Harlow, Sopro
In this GTM Insider episode, trumpet CEO Rory Sadler sits down with Rob Harlow, Co-Founder and Chief Innovation Officer at Sopro, to unpack how top-performing teams adapt their outreach for time-poor senior executives.
Rob’s take? Length matters — a lot. The higher up you go, the shorter your emails should be. Think two to three tight paragraphs, maximum.
“The more senior someone is, typically the shorter the emails they like to receive.”
— Rob Harlow, Sopro
But there’s more to it than cutting words. The tone, clarity, and nuance of how you explain your proposition can make or break your reply rate.
And if your solution is complex or innovative? Rob suggests that cold email or LinkedIn might not be your best channels at all — sometimes community or education-based outreach is a better fit for introducing ideas that need more room to land.
FAQs
➜ What’s the best length for emails to senior executives?
Keep it short: 2–3 short paragraphs max.
➜ Should I pitch complex products by email?
If it’s hard to explain in plain words, consider a community, live session, or consultative call instead.
➜ Does tone matter?
Absolutely. Respect their time. Be clear, relevant, and easy to read - no jargon walls.
[Listen to the full episode here]
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