One of the most critical (and often overlooked) stages in the customer journey is what happens immediately after a deal is signed. The handover from Sales to Customer Success, and it can make or break the relationship and ultimately, impact retention, satisfaction, and expansion.

Elevate your sales game with expert insights on effective revenue generation and deal closure.

How trumpet helped Gong close a 3-year, $165K ARR forecast deal they thought was out of reach.

Maria McMenamin, Adviser, Board Member, and Investor, summed it up perfectly-Digital Sales Rooms are the better way to buy (and sell)

Annual planning is the foundation for hitting your sales targets, and understanding how to work backwards from your goal is a key strategy for making those targets a reality.

Deep selling prioritises meaningful relationships, timely outreach, and buyer-first strategies. With a focus on high-potential accounts and multi-threading, deep sellers exceed targets and close high-quality deals more effectively.

Let's talk about deep sellers and shallow sellers. Buyers are too busy, too well-informed, and too impatient to entertain shallow, checkbox-style sales.

Rory CEO of trumpet talks about how to empower your champion to win more deals.

B2B sales is evolving fast, with AI, personalisation, and digital self-serve experiences driving change. Using both digital tools and sales reps are 1.8x more likely to close high-quality deals. Platforms like trumpet enable sellers to create interactive, personalised experiences, keeping buyers engaged and deals moving.

Catching up with Russell, Head of Customer Success at trumpet for the perfect sales to customer success handover.

If you want to close more deals this year, you need to break the mold. Buyers expect more than just a pitch; they want a frictionless, hyper-personalised, and value-driven experience from the very first interaction. Here’s how to make sure your sales approach is truly unforgettable in 2025.

How Helena a Senior Account Executive at trumpet closed a closed lost deal with trumpet.

Your outbound sequence can make or break your opportunity - With the right template in place you can boost win rates by 40%.

AI can benefit B2B sales, but only when implemented thoughtfully. Common missteps include poor data quality, over-reliance on automation, and inadequate training. Success requires clear goals, robust data processes, and balancing AI efficiency with human personalisation.

As sales leaders, we juggle immense pressure to hit ambitious targets while building a culture where our teams can thrive. How do we create an environment where stress is managed effectively for both ourselves and our teams?

In B2B sales, success isn’t just about how many deals you close—it’s about closing the right deals.

MySalesCoach is the leading Sales Coaching Marketplace. In this article Richard Smith, Head of Growth at MySalesCoach, outlines strategies for coaching your reps to improve their deal execution while incorporating a couple of statistics to drive the importance of great coaching home.