Customer Success

Onboarding starts with the handover

One of the most critical (and often overlooked) stages in the customer journey is what happens immediately after a deal is signed. The handover from Sales to Customer Success, and it can make or break the relationship and ultimately, impact retention, satisfaction, and expansion.

Amy Davis
•
May 21, 2025
June 5, 2025
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One of the most critical (and often overlooked) stages in the customer journey is what happens immediately after a deal is signed. The handover from Sales to Customer Success, and it can make or break the relationship and ultimately, impact retention, satisfaction, and expansion.

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If you're in sales, you know you’ve worked hard to close the deal but that’s just the beginning.

One of the most critical (and often overlooked) stages in the customer journey is what happens immediately after a deal is signed. The handover from Sales to Customer Success, and it can make or break the relationship and ultimately, impact retention, satisfaction, and expansion.

A smooth, strategic handover lays the groundwork for trust and long-term success. A clunky, unclear one, is where customers don't get full use of a product/ service/ they don't get the warm fuzzy feeling of a great new start.

The problem with the traditional handover

Sales passes a few notes to CS, drops the client into a project management tool or onboarding email sequence, and moves on to the next prospect. The buyer, once energised and excited, is now asked to rehash pain points, goals, and timelines they already discussed. It’s frustrating, and frankly, it sends the wrong message.

As highlighted in this post, customers today expect a seamless experience. They've grown used to personalisation, clarity, and self-service. Why should onboarding feel like a step backwards?

Trumpet Pod

This is where trumpet come in, not just as a tool for closing deals, but as the perfect bridge between Sales and Customer Success.

Trumpet Pods are interactive, branded digital sales rooms designed to house every part of the buyer journey. But their utility doesn’t stop at the sale. When used correctly, a Pod becomes a living customer workspace - built to transition seamlessly into onboarding and beyond.

Instead of a disjointed email chain, your CSM steps into a Pod that already contains:

  • Meeting summaries
  • Buyer goals and priorities
  • Mutual action plans
  • Technical requirements
  • Pricing confirmations
  • Relevant documentation
  • A timeline for next steps

And because the Pod is live and collaborative, CS can update it with onboarding resources, key stakeholder introductions, training schedules, and more.

From sales-led to customer-led

This approach allows your onboarding process to go from reactive to proactive.

Thanks to Trumpet’s built-in analytics, CS teams can track what the customer is engaging with who’s logging in, what they’re reading, where they might be stuck  and use those insights to tailor their touch points.

With triggers and flows, CSMs can set alerts for key actions, like when a customer finishes the onboarding guide or adds a new stakeholder. That level of visibility is key to staying ahead of potential blockers and ensuring fast time-to-value.

CS teams can also lean on Trumpet’s auto-generated org charts to keep track of decision-makers and champions as the account grows — making it easier to multithread early and drive long-term success.

Getting onboarding just right

Getting onboarding right means more than just reducing churn. It accelerates product adoption, improves customer satisfaction, and opens the door to upsell and referral opportunities.

But it all starts with a strong handover.

When Sales and CS are aligned, customers feel supported. They trust your team. And they’re more likely to stick around.

Trumpet helps teams close that gap, providing a single, dynamic space that guides the customer from “yes” to “success”.

Final thoughts

If your onboarding process feels disconnected, you're not alone. But it doesn't have to be that way. Start with a better handover, and let your Trumpet Pod carry the momentum through every stage of the customer journey.

Because onboarding isn't a task. It’s a relationship  and relationships thrive on clarity, consistency, and collaboration.

Get started with trumpet for free!

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