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We caught up with James Matthews, Chief Revenue Officer at Connectd, to hear how his team uses trumpet every day. Connectd’s sales reps handle dozens of pitches a week. Before trumpet, that scale came with messy deal rooms and wasted time. Now, trumpet’s Digital Sales Rooms help the team run faster, keep the buyer experience clean, and focus on deals that close.
Key takeaways
- Connectd reps pitch 80–100 times each month
- Trumpet’s pods replaced inconsistent DIY deal rooms
- Low-intent leads are filtered out - saving reps time
- Average rep performance rose by 25% in four months
What challenge did Connectd face?
As Connectd’s sales team scaled from a tight crew of five reps to over thirty, the cracks started to show. Reps were improvising their own deal rooms with link trees and homemade pages. Inconsistent messaging, outdated info, and hours wasted building slides that should have just been ready to go.
- Reps used different tools to build deal rooms
- Information often looked inconsistent
- Manual steps wasted time better spent selling
How does trumpet fix that?
Trumpet stepped in as Connectd’s single source of truth for deal rooms. Now, every rep uses standardised, on-brand Pods that match each Ideal Customer Profile perfectly - no more improvising. Best of all, it all happens behind the scenes.
"Every single time that we do a pitch... five trumpets are being created and sent. It's replaced all of our other collateral basically,"
James Matthews, Chief Revenue Officer at Connectd.
So instead of:
- Manually sending pitch decks.
- Creating custom folders.
- Or dealing with off-brand docs.
They have:
- 6–7 reusable templates covering every buyer type.
- Hundreds of Pods are generated daily, without extra admin.
- Salespeople who stay selling, not building.
“Trumpet for us is fully integrated with HubSpot...they just select the dropdown and the pod is created automatically.”
Why does Connectd automate deal rooms?
Connectd’s sales motion depends on speed and consistency.Using trumpet means:
- Every buyer gets the right information instantly
- Collateral is always up to date
- Reps spend more time selling, not preparing
Any manual admin slows reps down - which is why trumpet’s tight HubSpot integration is so valuable for Connectd. It ensures buyers always get the right info, reps don’t have to chase updates.
What impact has trumpet had on conversion rates?
Within just two months of rolling out trumpet across the team, Connectd saw a 32.3% lift in overall conversion rates. That jump reflects not just faster deal cycles, but more effective lead prioritisation and cleaner handovers between reps and prospects.
- Higher intent buyers are identified and prioritised earlier
- Engagement insights guide follow-up strategy
- Deal cycles move quicker when everything is in one place
This increase in conversions has also had a noticeable impact on overall team confidence - reps now have the visibility and structure to pursue the right deals with precision.
How does trumpet help with lead qualification?
More leads don’t always mean better results. Connectd’s reps focus their time where it matters most: high-intent buyers. Everyone gets a Pod but if a prospect doesn’t engage, they’re dropped from the pipeline. If they do engage, they’re brought back in and given more attention. It’s a simple system that helps their reps double down on the right deals.
Connectd’s strategy is simple: spend time only on buyers who will close.
- Low-intent prospects still get a pod
- If they don’t engage, they’re removed from the pipeline
- If they do engage, they’re brought back in
"For us, conversion rates are 1% for low, 7% for medium, 21% for high buyer intent," said James Matthews, Chief Revenue Officer at Connectd. "Any way we can focus more on the high, the better."
What results has Connectd seen?
Connectd’s average revenue per rep (ARP) rose from about £17,000 to £22,000 in just four months a 25% lift.
- Reps like using trumpet
- Automation keeps usage high
- The buyer experience feels smoother and more professional
- Intergration with HubSpot is a huge time saver for Conectd.
What kind of scale is Connectd seeing with trumpet?
Since adopting trumpet, Connectd has consistently closed 100+ deals per month for three months straight - all through Digital Sales Rooms.
- Over 300 deals closed in one quarter
- Every deal powered by a personalised, trackable Pod
- Reps stay focused on pitching while trumpet handles the heavy lifting
For a growing sales org, maintaining consistency at this scale is no small feat. trumpet has helped Connectd strike the balance between speed and precision, without losing sight of the buyer experience.
What’s next for Connectd and trumpet?
James told us that Connectd’s sales team want to take their Pods further by adding more personalisation. The plan is to match Pods to buyers’ individual motivations, making them even more relevant for each deal.
Frequently asked questions
What is a Digital Sales Room?
A digital sales room is an online space where prospects can find personalised deal details, pricing and content.
Does trumpet work with HubSpot?
Yes - you can find out more about all our integrations here.
Want to see how trumpet can help your sales team close deals faster?
Book a demo to discover how Digital Sales Rooms can keep your sales consistent at scale.
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