Key Takeaways
- Thirdfort replaced clunky PDFs and long email threads with trumpet Pods.
- Their average deal cycle dropped from 71 to 50 days.
- Buyers now enjoy interactive, personalised experiences that drive engagement.
- trumpet helped Thirdfort scale a repeatable sales process that wins deals faster.
Sellers should practice what they preach.
That was the lightbulb moment for Sam Dib, Head of Sales at Thirdfort, when he realised that while they prided themselves on offering a secure, simple way for users to submit sensitive documents, their own sales process was clunky, time-consuming, and outdated.
“Just 18 months ago, we would interact with our Clients and Prospects through PDFs. Post-demo, we would send an email with 10+ docs attached and links to resources… which also became outdated pretty quickly.”
If you’re selling an efficient and seamless experience, shouldn’t your sales process reflect that?
The old way: A mess of PDFs and long email threads
Before trumpet, Thirdfort’s sales team followed a process that many teams will recognise—demo calls followed by email follow-ups loaded with attachments, links, and static resources.
Why this is the outdated way:
- Clients would have to sift through dozens of PDFs.
- Information would quickly go out of date.
- There was no easy way to engage buyers post-demo.
Switching to trumpet
Enter trumpet 🎺 - Digital Sales Room or Pods as we call them.
“We now send a trumpet ‘Pod’ for every single prospective and current client and use this as a living breathing document.”
No more messy email threads. No more lost PDFs. Instead, Thirdfort’s sales team uses trumpet Pods—custom, interactive sales spaces that centralise everything a buyer needs in one place.
Here’s how they use trumpet to close deals:
✅ Video snippets from demos—so buyers can revisit key moments.
✅ Voice notes from AEs—adding a personal touch to follow-ups.
✅ Product explainers in clear, segmented sections—so prospects can consume content at their own pace.
✅ Interactive spaces for real-time, two-way communication.
✅ Mutual Action Plans (MAPs)—used to close six-figure deals and streamline SMB sales.
Shorter sales cycles
Like any sales team, Thirdfort had one big question before rolling this out:
“Our only hesitation at the time was whether our ICP would embrace the new technology (as if clicking on 15 different PDFs was easier?!”
It turned out, their buyers loved it. In just 18 months, Thirdfort has:
✅ Reduced their average deal cycle from 71 to 50 days.
✅ Made follow-ups effortless and engaging.
✅ Created a scalable, repeatable process that works for both SMB and enterprise deals.
Not just another tool - the must-have tool
“This is not just another sales tool to get lost in your stack. This is a genuine game-changer which solves a problem you don’t have any tool for at the moment.”
Sales teams today don’t just need more tools—they need the right ones. Trumpet isn’t another thing to manage; it’s the solution to a problem you didn’t realise you could fix.
If your sales process still relies on static PDFs, endless follow-up emails, and outdated resources, it’s time to rethink the way you engage your buyers.
Just ask Thirdfort—they’ve never looked back.
Want to see how trumpet can transform your sales process? Get started here.
FAQs
1. What is a trumpet Pod?
A trumpet Pod is a digital sales room - an interactive, branded workspace that centralises all sales materials, videos, and buyer communications in one link.
2. How does trumpet help shorten sales cycles?
By providing one shared, trackable space for demos, documents, and follow-ups, trumpet reduces back-and-forth emails and helps buyers make faster decisions.
3. Can trumpet integrate with my existing CRM?
Yes. trumpet integrates with leading CRMs like HubSpot, Salesforce, and Pipedrive, syncing buyer data and engagement insights automatically.
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