How Connectd are winning with trumpet + HubSpot integration
- A 33% increase in conversions
- 100+ deals closed monthly
- 28% decrease in the length of the sales cycle
Gaining Clarity After the First Call
For many sales teams, the most important stage begins once the first call is over. That is when prospects review materials, involve colleagues, and weigh up their options. Without visibility into this stage, it becomes difficult to guide deals forward with confidence.
For Connectd, this was a critical area to address.
"One of the biggest challenges we faced around forecasting was it was very difficult to understand what was happening to our deals after the initial call," explains VP of Sales Gary Davidson. "We were really unable to impact the prospect after the initial call."
Were prospects actually looking at the materials they were sent? Who else was joining the evaluation process? Without those insights, forecasting and follow-up were harder than they needed to be.
Creating Consistency Across the Sales Team
The challenge of visibility was matched by another: making sure every prospect received the same high-quality, accurate messaging from the team.
"It’s difficult to centralise the content sent after the first call with a prospect,” says Chief Operating Officer Claudia Stankler.
With different team members sending different materials, leadership had no guarantee that prospects were seeing consistent information. Scaling the team while ensuring alignment meant they needed a more streamlined approach.
A Seamless trumpet + HubSpot Integration
Connectd turned to trumpet’s HubSpot app to solve both challenges.
With trumpet, all customer-facing content lives in tailored digital salesrooms known as Pods. These Pods can be automatically created and personalised using HubSpot deal data. Every engagement with a Pod flows back into HubSpot as intent data, giving the sales team the insights they were missing.
“What really stood out was the engagement level data that we are able to see from an analytics perspective on the deal level within HubSpot,” Claudia says.
The integration created a single source of truth. Reps could track buyer engagement directly in their CRM and act on it with precision.
The new trumpet app card made this even easier, surfacing Pod engagement directly within HubSpot deals. "The trumpet app card allows us to see the engagement of that prospect with that pod that we have created," explains Claudia. "It allows us to see who is opening the pod, how engaged they are with the pod, and helps us understand buying signals over time."
Measurable Results
The impact was clear. Connectd’s conversion rate rose significantly.
“We have increased our conversion rate by 33% and closed over 100 deals per month for three consecutive months using the trumpet app for HubSpot,” Gary says.
They also shortened their sales cycle, cutting the average time to close from 18 days to 13, a 28% reduction. Average rep performance has improved by 20% since adopting trumpet.
“The ROI has been massive for us,” Gary adds. “We’ve closed over a hundred deals using trumpet, which had a significant ROI in the hundreds of thousands.”
Transforming Operations Beyond Sales
The benefits went beyond sales performance. With trumpet’s automation, paired with HubSpot and Zapier, Connectd improved speed and cross-team alignment.
“Not only is there direct integration with HubSpot, but we’re able to create our own Zaps through Zapier, which has really helped us increase speed and improve alignment,” Claudia says.
This has strengthened communication across teams and made the handover from sales to customer success much smoother.
Claudia describes the trumpet app as “tremendous” for Connectd, and it is easy to see why HubSpot selected it for their Essential Apps for Sales 2025 collection. What was once an area of limited visibility is now a competitive advantage helping Connectd close more deals, more quickly.
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