Sales is competitive… but can you genuinely root for someone else’s win?
We celebrate personal bests. We chase quota. We race to the top of the leaderboard. That top spot can feel very personal.
Have you heard of Mudita?
It’s a word from Buddhist philosophy that means “joy for another’s joy.”
Mudita is more than just feeling happy; it's about feeling joy because someone else is happy.
Not pridefulness, not politeness. Not “ugh yeh, they did well.” But genuine happiness - just because someone else won. But let's relate it back to sales...
Why it matters in sales (and CS)
Sales has never been more collaborative. A single deal can involve SDRs, AEs, CS, SEs, enablement, RevOps - you name it. So clinging to a “me vs. them” mindset just doesn’t work.
Mudita reminds us:
✅ Their win doesn’t take away from your potential
✅ Great results can show you what’s possible
✅ Celebrating others builds trust and culture
The irony? That mindset shift actually makes you a better seller.
How to 'Mudita' 💪
If you find yourself feeling a twinge when someone else crushes it, try this:
- Get curious, not competitive. Ask how they did it. Learn something from it. Steal a tactic, not their thunder.
- Call it out publicly. A Slack shoutout or a LinkedIn comment takes 5 seconds and builds real team spirit.
- Track team wins, not just your own. That killer case study? The new ROI slide? Your team made that happen. Use it.
- Share your own playbook. Someone shared theirs, now return the favour. Great culture compounds.
And for those in CS leaders + enablement?
Your job is literally to help others win. Mudita is your superpower.
- Celebrate when an AE closes a deal you helped shape
- Shout out onboarding feedback that made someone better
- Share snippets that highlight a teammate’s genius
When one person wins, the whole team moves forward. Yes, sales can be competitive but every closed deal, every killer demo, every breakthrough moment is a team win in disguise. Learn from it. Celebrate it.
And if you’re feeling a little bitter (we’ve all been there), fake the joy until it’s real. Because here’s the secret: the more you lean into that mindset, the more it shifts. What starts as polite applause becomes genuine pride and suddenly, you’re not just competing… you’re growing together.
Want to show some Mudita this week?
Toot your trumpet - or someone else’s. 🎺
For all things Digital Sales Rooms, book a quick call with our awesome Account Executives:
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