Trumpet has launched Spark AI, a built-in writing assistant designed to help Sales and Success teams create deal-ready content in seconds, directly inside every Pod.
Spark AI eliminates the need to switch between tools, giving teams instant access to a purpose-built, sales-focused AI trained to deliver precise, buyer-relevant messaging. From rewriting content for different personas to handling objections or localising copy for global markets, Spark AI ensures every message lands with clarity and impact.
Built for how Sales and Success teams write
Spark AI is accessed directly from the text toolbar in any Pod and comes equipped with over 30 pre-built prompts covering every stage of the deal cycle. Teams can:
- Re-write Pod content for any persona, from CFOs to champions
- Handle objections or summarise key points instantly
- Translate and localise content for international buyers
- Generate new messaging for ROI, product value, or post-sale handovers
With Spark AI, every rep gains the ability to produce tailored, high-quality content in seconds, without leaving trumpet.
Re-write with buyer context
Spark AI understands that not every stakeholder values the same message. A section written for a champion can be instantly refocused for an executive audience, highlighting cost efficiency, risk reduction and business impact, while maintaining consistent tone and brand alignment.
By allowing teams to adapt existing material with precision, Spark AI ensures every piece of content aligns with what matters most to each buyer.
AI that understands your buyer
When a Pod is created, trumpet automatically captures buyer context from the company’s website. Spark AI uses this information to inform its responses, ensuring content is always relevant to the buyer’s business and priorities.
Users can ask questions such as:
“What does this company care about right now?”
“How should I frame ROI for them?”
Spark AI returns insights and recommendations rooted in buyer data, transforming generic AI output into focused, deal-ready guidance.
Speak every buyer’s language
For teams operating globally, Spark AI can instantly translate and localise any Pod content, maintaining tone and consistency across regions. Proposals, onboarding plans and communications can be adapted for new markets in seconds, ensuring every buyer receives high-quality, native-language content.
Writing, simplified. Selling, accelerated.
With Spark AI, trumpet brings purpose-built intelligence directly into the workflow of revenue teams, making deal content faster to create, sharper to deliver and easier to scale.
Activate Spark AI today.
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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