• Pods link directly to the correct CRM deal with one click
• All Pod engagement flows into the CRM activity feed automatically
• No manual contact updates or rep notes needed
• Teams stay aligned with one shared view of the buyer journey
• Real time visibility reduces admin and improves CRM accuracy
• Leadership can check opportunity progress instantly
• Sellers save hours each week and focus on closing deals
In this Magic Moments episode, Senior AE Michael Whittaker shares how trumpet’s CRM integration has become one of his biggest time savers across the sales cycle.
For Michael, the real value is simple. Every Pod he builds is automatically connected to the right deal record, and all buyer engagement flows straight into the CRM without any manual work.
Views, shares and stakeholder activity appear in real time, giving him total visibility into how a deal is moving.
Why CRM integration matters
Without automation, sellers spend hours logging calls, updating contacts and copying notes from one tool to another. trumpet removes the admin entirely.
Michael builds a Pod, links it to the deal and the data appears instantly in his activity feed.
This means:
• No manual contact updates
• No guessing who viewed what
• No forgotten notes or missed activity
• A clear buyer journey inside every deal record
The CRM becomes a single source of truth that sales, marketing and leadership can rely on.
A cleaner workflow for every team
Michael explains it clearly.
“When I am in HubSpot, I can see the whole Pod journey sitting inside the deal record. Sales and marketing are aligned because we are all looking at the same data. Leadership can view progress without relying on ad hoc rep notes.”
With engagement analytics visible inside the CRM, everyone sees the same real time information.
• Stakeholders are enriched and added automatically
• Activity is logged without lifting a finger
• The deal record stays accurate and complete
• Nothing falls through the gaps
The workflow that saves hours each week
For Michael, CRM integration turns a long admin list into a fully automated process.
→ Create Pod.
→ Link to deal in the CRM.
→ Watch engagement data flow into the activity feed instantly.
He focuses on selling, not updating tools.
Final thoughts
CRM integration gives sellers a fast, accurate and aligned workflow. It keeps every team on the same page and removes the admin that slows deals down.
With trumpet, Pod engagement becomes live CRM insight.
Real time data, clean reporting and complete visibility across every opportunity.
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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