Morgan J. Ingram, Founder & CEO of AMP Social, uses AI every day. He also finds it overwhelming. That’s exactly why he encourages sellers and professionals to approach it with a clear, practical mindset.
“It’s moving fast - terrifyingly fast. But it’s not going away, so I’d rather learn it than get blindsided by it.”
Morgan doesn’t believe you need to become a prompt engineer or build your own model. He just recommends you start with one simple question:
What’s the most annoying thing you do at work?
That’s your entry point for AI.
From there, layer it in gradually but always with a clear use case. If you’re using it just to use it, you’ll get lost. If you use it to solve real problems, it becomes a force multiplier.
Morgan’s approach is simple:
✅ Learn enough to talk about it
✅ Use it to solve real tasks
✅ Share what you’ve learned
Because the best tech isn’t the flashiest it’s the stuff that makes work actually easier.
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