According to Morgan J. Ingram, Founder & CEO of AMP Social, standing out in sales, t all starts with something far simpler:
“The way you stand out is the wins your customers have.”
If you have strong success stories in a particular industry or problem area, lead with them. Let the results speak. This kind of social proof is your strongest differentiator and most reps underuse it.
But what if you’re just starting out or don’t have deep customer wins yet? Then creativity and consistency are your best assets:
- Send video follow-ups and proposals
- Multi-thread within buying committees
- Use AI to quickly summarise key points and create custom follow-up emails
- Build a repeatable process that turns buyer interactions into memorable experiences
And perhaps Morgan’s most encouraging insight:
“The bar is actually pretty low. Doing the simple things well already puts you in the top tier.”
Whether you’re selling software, services or yourself, the real goal is to make the buyer feel they’re in a thoughtful, valuable experience. One they’ll want to return to again and again.