It’s easy to fall into routine as a seller: outreach on LinkedIn, fire off emails, maybe try a few calls. But according to Morgan J. Ingram, Founder & CEO of AMP Social, that’s the wrong starting point.
“The answer isn’t always LinkedIn. It’s not always email. It’s: where does your buyer actually spend time?”
Your first job in outbound isn’t messaging, it’s discovery. And not just of the account, but of the channel. Where do they scroll? Where do they reply fastest? What platform do they actually use?
Once you’ve got that, your playbook changes.
Now you’re not just doing outreach - you’re showing up where it matters.
Channel-first thinking beats channel-blind volume. Every time.