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“360 emails later… I knew I never wanted to be an AE.”
We caught up with Morgan J. Ingram, Founder & CEO of AMP Social, and the message was clear: your buyer doesn’t want to be a buyer.
Morgan shared a moment from his early days as an SDR when he was CC’d on an account executive's deal thread-360 emails deep. It was overwhelming. But more importantly, it was a wake-up call: if the sales process feels this complex internally, imagine how it feels for the customer.
“Your buyer probably doesn’t want to be a buyer… So the best thing you can do is make it easy for them to buy.”
Morgan encourages sellers to shift focus from selling to enabling. That means fewer fragmented emails, more consolidated messaging, and tools like digital sales rooms that make it easier for buyers to consume, share, and act on your solution.
Because at the end of the day, making your buyer’s life easier? That’s the real close.
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![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
