Outbound is getting noisy. Email is tougher than ever. Cold calls are under pressure, especially with Apple’s new iPhone call-screening features rolling out.
Morgan J. Ingram, Founder & CEO of AMP Social, has been ahead of the curve for years, helping sales teams blend outbound with social selling. His take?
“Social selling isn’t just posting content and waiting. You need to post, engage, and reach out - all at once.”
Too many reps treat LinkedIn like email 2.0. Mass InMails, no context, low return. Morgan argues that real social selling is about building awareness and earning attention before the message even lands.
His go-to strategy:
- Post valuable content consistently
- Engage with your ideal buyers
- Reach out with context — not cold
Outbound isn’t dead. It’s just evolving. And sellers who adapt their approach to cut through noise will win.
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