.png)
Key takeaways
✔️ The bar for standing out is low - most reps still don’t do it
✔️ Creative touches work best when they’re genuine, not gimmicky
✔️ Personalised video should feel raw and real, not over-automated
✔️ Use video and voice notes to deepen trust, especially late stage
In this GTM Insider clip, Rob Harlow, Co-founder and Chief Innovation Officer at Sopro, shares a truth too many reps forget: standing out right now is easier than ever — because most people still don’t bother.
“I think right now the bar is low in terms of standing out from the crowds, breaking through the noise, doing something different.”
— Rory, trumpet
Rob gets hundreds of emails and dozens of LinkedIn messages every week but only a handful of reps ever try voice notes, GIFs or a genuine personalised video.
Why? Because while automation saves time, most teams don’t reinvest that time in creative outreach.
Rob’s advice: get human. A raw Loom video with your prospect’s site on screen works far better than another fake “personalised” whiteboard trick.
At Sopro, they use authentic video and voice notes deeper in the funnel, on proposals, for example to show buyers they’re real, thoughtful and willing to go the extra mile.
FAQs
➜ How can I stand out in crowded inboxes?
Try something different — a short voice note, a quick Loom video or a simple GIF that feels human.
➜ Is personalised video worth it?
Yes, but only when it’s real — avoid over-automated tricks that feel fake.
➜ When should I use video?
Rob suggests using it deeper in the funnel, like for proposals or deal follow-up, where it feels more natural and authentic.
[Watch the full episode here]
.png)
.png)
.png)
.png)
.png)
.png)
.png)
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
