At our recent Pavilion x Trumpet event, the conversation around AI didn’t centre on shiny tools or vague predictions - it was refreshingly real. One practical takeaway stood out: if you’re using AI tools like ChatGPT and you haven’t customised them, you’re leaving impact on the table.
A simple but powerful shift? Tell your AI who it’s meant to be.
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Whether you're in enterprise sales, sales enablement or RevOps, start by giving your assistant context. One speaker explained how they prompt ChatGPT to act like a “go-to-market strategist” or “B2B sales leader,” then request outputs that are concise, data-backed, and tailored to their tone - whether that’s analytical, witty, or consultative. These tools work better when they mirror your mindset.
You don’t need to settle for generic copy. When you train AI to reflect your voice and goals, it becomes more than a tool - it becomes a thought partner. It can challenge assumptions, spotlight blind spots and help you build messaging that actually resonates. Much like a well-personalised sales sequence, this small tweak can massively shift buyer engagement.
And there’s no reason to stop at messaging. When integrated across your Digital Sales Room, AI can help streamline proposals, summarise meeting notes, and power smart follow-ups. That means less guesswork, more momentum.
So next time you open your favourite AI tool, don’t just type.
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Train it. Tune it. Use it like a teammate.
Because when it’s done right, AI doesn’t replace your voice - it amplifies it.
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