Summer in sales is... a vibe. But not always a good one.
Pipelines go quiet. Stakeholders disappear mid-cycle. You’re ghosted by someone who was keen yesterday. Whether you're pushing deals over the line or building pipeline, Q3 is just so HOT.
Here’s how to make the most of it, without losing momentum (or your mind):
🗓️ Know who's OOO and plan around it
- Ask early about holiday plans - also personlise your follow ups - "How was Majorca?!"
- Note key OOO dates in your CRM
- Time your follow-ups for their return inbox scroll
- Use trumpet Pods to leave something valuable for them to come back to
Sales tip: “Let’s catch up when you're back on [Date?]” works better than “Just checking in.”
📉 Don’t force pipeline. Fix it.
Now’s the time to sharpen your motion.
- Review your recent lost deals: where did it stall?
- Tighten your templates: are your Pods actually converting? Check their health and mix it up.
- Refresh your CTAs and messaging
- Clean your CRM - seriously, you’ll thank yourself in September
🧠 🎓 Smarten up your sales skills
No calls? No excuses. Use summer to sharpen your edge.
- Block time each week to upskill: sales psychology, objection handling, negotiation
- Listen to a sales podcast while you walk the dog
- Read one B2B case study per week and steal what works
Use the quiet to grow while others coast.
📚 Our top picks:
- 30 Minutes to President’s Club Bite-sized, high-impact tactics from real sellers. Zero fluff. Follow them on LinkedIn
- HubSpot Academy Free courses on everything from sales enablement to inbound strategy.
- Gong Labs Data-backed insights on what actually works in calls, pitches, and messaging.
🎯 More worth bookmarking:
- Winning by Design Great for mastering complex B2B sales cycles and buyer journeys.
- Sales Impact Academy Live teaching from experts on everything from SDR ramping to CSM training.
- Sandler Training A proven sales methodology that helps teams drive consistency and confidence.
📊 Let buyer signals guide your follow-ups
Your prospect didn’t reply, but… they just viewed your Pod three times.
- Check trumpet analytics to see who’s lurking
- Use engagement spikes to time follow-ups with precision
- Automate Pod nudges with relevant content (e.g. ROI calculator, case study)
- Triage cold leads from warm ones without guesswork
Summer means less noise — make your outreach count more.
🧠 Eat your frog
The phrase "eat your frog" means to tackle your most difficult or unpleasant task first - ideally at the start of your day.
It comes from a quote often attributed to Mark Twain:
"If it's your job to eat a frog, it's best to do it first thing in the morning."
In sales or work terms, your "frog" might be:
- A difficult cold call
- A tedious follow-up
- Updating your CRM
- Writing that long-overdue email
The idea is: once you’ve done the hardest thing, everything else feels easier. ✅September is coming. Use July to get ready. Plant those seeds.
- Book that 1:1 with your manager
- Run an outbound sprint while inboxes are quiet
- Collaborate with CS to pre-empt renewal risks
- Build better stakeholder maps in your Pods
🌴 Take the time off, too
Good sellers rest. Great sellers plan their handovers so they can rest properly.
- Add internal notes for your cover rep
- Leave your prospect with everything they need to keep moving
- Then log off (and turn off notifications)
Yes, Q3 is slow. But it's also strategic. Less pressure. More prep. Fewer calls. More room to improve. Your future self will thank you.
For all things Digital Sales Rooms book a quick call with our awesome Account Executives:
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