Key takeaways
- A DSR is a branded microsite built for one deal
- It centralises content, updates, and collaboration in one link
- DSRs help buyers and sellers stay aligned without email threads
- Real-time insights show who’s engaged, when, and with what
- trumpet Pods are a modern DSR built for async, multi-threaded deals
What is a Digital Sales Room?
A Digital Sales Room (DSR) is a private, branded microsite used by B2B sales teams to collaborate with buyers. It acts as a single destination for everything related to a deal, from first demo to final contract.
Unlike decks, PDFs or static handovers, a DSR is dynamic. Sellers can update content, track engagement, and give buyers the self-serve journey they now expect.
Think of a DSR as your digital deal hub. One shared space for buyers and sellers to interact, stay aligned, and move faster.
How does a Digital Sales Room work?
A DSR supports the full sales process, from discovery to onboarding, all in one place.
Here’s what a DSR typically includes:
- Personalised content for the buyer
- Shared mutual action plans (MAPs)
- Live chat or commenting features
- Embedded videos, demos, decks and forms
- Real-time engagement tracking
- Version control and expiry settings
- Mobile and desktop compatibility
With trumpet, your Pod becomes a live, trackable DSR that updates as your deal evolves.
Why do sellers use Digital Sales Rooms?
B2B buyers today are more independent, distracted and committee-led than ever. Gartner reports that 77% of B2B buyers say their last purchase was very complex or difficult.
DSRs help you:
- Replace messy email threads with structured collaboration
- Support champions in selling internally
- Keep content updated and relevant across long cycles
- See which stakeholders are engaged and who’s gone dark
- Reduce sales admin and streamline communication
DSRs make the sales process feel buyer-first, not seller-led.
Why do buyers prefer Digital Sales Rooms?
Buyers are tired of hunting through inboxes and Slack for lost links. They want all relevant information in one place.
DSRs meet those expectations:
- Content is available on their terms
- No logins or clunky portals
- All stakeholders access the same up-to-date information
- Self-serve learning without waiting for meetings
By offering clarity, control and convenience, DSRs reduce buyer friction and increase confidence.
What can you include in a Digital Sales Room?
Every Digital Sales Room can be tailored. Common elements include:
- Introduction videos
- Custom pricing tables
- Product explainer videos
- Case studies and testimonials
- Legal documents or contracts
- ROI calculators or onboarding plans
- Async updates and comments
- Mutual Action Plans
Trumpet Pods allow teams to personalise every element without design support.
What are the benefits of using trumpet as your Digital Sales Room?
- Build once and personalise quickly
- See real buyer engagement and intent
- Enable champions to sell internally
- Shorten deal cycles and reduce friction
- Use the same space for onboarding, renewals and expansion
How does a Digital Sales Room fit into the modern sales tech stack?
Digital Sales Rooms do not replace your CRM or enablement tools. They sit on top of them.
In 2026, revenue teams use DSRs as the collaboration layer across sales, CS and marketing. Instead of emailing decks or linking files, teams create one shared space that evolves with each deal.
Trumpet Pods are built as a connected layer, integrated into your existing stack.
FAQs about Digital Sales Rooms
What is the purpose of a Digital Sales Room?
To centralise the buyer and seller experience in one shared space.
Can a Digital Sales Room replace decks and email threads?
Yes. DSRs consolidate content, updates and collaboration into a single link.
Are Digital Sales Rooms secure?
Yes. trumpet Pods support expiry settings, PIN protection, restricted downloads and version control.
Can Digital Sales Rooms be used after a deal closes?
Yes. Teams use Pods for onboarding, renewals, QBRs and expansion.
Do buyers need to log in?
No. Buyers access the Pod via a simple link.
How is trumpet different from other DSR tools?
trumpet combines DSRs with engagement insights, live MAPs, async collaboration and AI features such as Spark AI and Org Chart AI.
![How to Get Started with Buyer Enablement [With Examples]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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